Growth & Marketing

How do I know if my content is actually working, or if I'm just posting into the void?

A starting point

Vanity metrics like likes lie, so track the ones tied to your goal: profile visits, DMs from the right people, newsletter or waitlist signups, and inbound conversations that turn into something. If nobody's reaching out and the same posts get the same shrug, that's data, not failure, and it's time to change the topic or the format. Give any real change a month before you judge it, because early signals are noisy.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

3 resources 3 link-checked Watch Read Use

Watch

▶️ Video
✓ Link checked Free Intermediate

Why we picked it Hormozi lays out a plain framework for judging whether content is landing, and the useful part is that he changed his own approach when the views looked great but the right people were not responding. He argues for watching quality of engagement and who is actually converting over raw view counts, which is exactly the shift a founder needs when a post gets impressions but no DMs or signups. Treat it as one operator's opinionated system, not gospel, and take the measurement mindset more than the exact tactics.

Alex Hormozi's Content Strategy (REVEALED)

On Acquisition.com (YouTube) by Alex Hormozi About 15 minutes

Alex Hormozi's Content Strategy (REVEALED)
  • Big view counts can hide a miss: fewer views with 25 percent more comments per view and higher opt-ins was the better outcome for him.
  • Judge content by whether it reaches and converts the right audience, not by whether the numbers look impressive.
  • Decide what a win looks like before you post, then read the response against that instead of chasing whatever spiked.
Watch on YouTube youtube.com →

Read

📄 Article
✓ Link checked Free Beginner

Why we picked it This is the cleanest split we found between the numbers that mean something and the ones that just feel good. Buffer walks through follower count, likes and reach (the classic vanity traps) and then reframes toward engagement rate, click-through rate and conversions, which are the signals that tell you whether people are actually acting on what you post. It is a good starting point for deciding which two or three numbers you will actually watch instead of drowning in a dashboard.

12 Social Media Metrics You Should Be Tracking (And Why)

From Buffer by Shivani Shah About a 12 minute read

  • A rising follower count reflects potential reach, not impact, so it is a weak signal on its own.
  • Tie every metric back to a goal: pick your two or three primary goals first, then track only the metrics that show progress toward them.
  • Click-through rate and conversion rate are what connect a post to a real outcome like a signup or a sale.
Open buffer.com →

Use

🛠️ Tool
✓ Link checked Free Beginner

Why we picked it The honest way to know if a post drove a signup is to tag the link so you can trace it, and this free Google tool builds those tagged (UTM) links in about a minute. You paste your site link, name the source and campaign, and share the tagged version in your bio or post, then anyone who clicks and signs up shows up attributed in Google Analytics. It closes the gap between posting into the void and seeing which specific content actually sent people to you.

Campaign URL Builder (GA Demos & Tools)

From Google Analytics by Google

  • It is free and needs no login: fill in your URL plus source, medium and campaign, and it generates a trackable link.
  • Use a different tagged link per post or platform so you can see exactly which content drove clicks and signups, not just totals.
  • It only covers link clicks that reach your site, so pair it with native profile insights to also watch profile visits and inbound DMs.
Open ga-dev-tools.google →

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