How do I know if my content is actually working, or if I'm just posting into the void?
The short answer
Vanity metrics like likes lie, so track the ones tied to your goal: profile visits, DMs from the right people, newsletter or waitlist signups, and inbound conversations that turn into something. If nobody's reaching out and the same posts get the same shrug, that's data, not failure, and it's time to change the topic or the format. Give any real change a month before you judge it, because early signals are noisy.
Go deeper, your way
3 hand-picked resources, 3 link-checked. Pick how you want to dig in.
▶️ Video
✓ Link checkedFreeIntermediate
Why we picked it
Hormozi lays out a plain framework for judging whether content is landing, and the useful part is that he changed his own approach when the views looked great but the right people were not responding. He argues for watching quality of engagement and who is actually converting over raw view counts, which is exactly the shift a founder needs when a post gets impressions but no DMs or signups. Treat it as one operator's opinionated system, not gospel, and take the measurement mindset more than the exact tactics.
Why we picked it
This is the cleanest split we found between the numbers that mean something and the ones that just feel good. Buffer walks through follower count, likes and reach (the classic vanity traps) and then reframes toward engagement rate, click-through rate and conversions, which are the signals that tell you whether people are actually acting on what you post. It is a good starting point for deciding which two or three numbers you will actually watch instead of drowning in a dashboard.
Why we picked it
The honest way to know if a post drove a signup is to tag the link so you can trace it, and this free Google tool builds those tagged (UTM) links in about a minute. You paste your site link, name the source and campaign, and share the tagged version in your bio or post, then anyone who clicks and signs up shows up attributed in Google Analytics. It closes the gap between posting into the void and seeing which specific content actually sent people to you.
