Article · 5 min read

Four (not boring) ways to name a new product

Harry Dry · Marketing Examples Free Beginner

A tight, example-driven breakdown of naming approaches from one of the best practical marketing writers online, memorable and immediately usable.

  • Personify it with a human name, or name it what people say when they use it
  • Pull out an adjective, or name it after the job to be done
  • Concrete, sayable names beat abstract 'meaningful' ones
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It answers 3 questions

  1. How do I come up with a good name for my startup?
  2. What kinds of startup names exist and which type should I pick?
  3. How do famous startups actually get their names, any real examples?

Read with it

  1. A structured, practical walkthrough from a reputable product team covering name types, domain checks, and trademark basics in... Webflow Blog Article · 12 min read How to come up with a brand name: the ultimate guide Webflow Team
  2. Paul Graham's short, opinionated take on naming from someone who has seen thousands of startups, canonical, no-fluff, and free. paulgraham.com Article · 8 min read Startup Names Paul Graham
  3. A grounded, India-specific look at how well-known desi brands actually got named, a better cultural template for Indian... YourStory Article · 7 min read From Nykaa to Zerodha: the fascinating origins of India's favourite brand names YourStory
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