Article · 8 min read

Startup Names

Paul Graham · paulgraham.com Free Beginner

Paul Graham's short, opinionated take on naming from someone who has seen thousands of startups, canonical, no-fluff, and free.

  • A name should be easy to say and spell, avoid clever misspellings
  • The product makes the name good, not the reverse
  • Don't over-invest time here; ship and let the name grow into itself
Open on paulgraham.com ↗

It answers 3 questions

  1. How do I come up with a good name for my startup?
  2. Do I really need a .com domain, or is .io / .co / .in fine?
  3. Should I buy a premium domain or just use a cheaper workaround?

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