Podcast · podcast series (200+ episodes)

The Neon Show, Indian Founders on Pricing, Sales & Building

Siddhartha Ahluwalia · neon.fund Free Intermediate India

The Neon Show (formerly 100x Entrepreneur) is one of India's deepest founder-and-investor interview podcasts, covering pricing, SaaS, and go-to-market from operators who've built for both India and global markets. Real, unfiltered lessons for Indian founders.

  • Indian SaaS founders often price for global markets to capture higher willingness to pay
  • Localized entry tiers and annual plans work better for price-sensitive Indian buyers
  • Learn pricing and GTM from Indian founders who've actually done it, not theory
Open on neon.fund ↗

It answers 17 questions

  1. I'm non-technical, do I actually need a technical co-founder?
  2. How do I build company culture intentionally from day one?
  3. My launch flopped and nobody cared, did I mess it up?
  4. What kind of people should my first ten hires be?
  5. How do I run a remote team without endless meetings and burnout?
  6. What operating cadence and rituals should an early team have?
  7. How do I avoid burning out my small team while still moving fast?
  8. How do Indian founders stay resilient through the chaos of building here?
  9. What can I learn from Indian startups that failed or shut down?
  10. How should I price for the Indian market versus global customers?
  11. How do I interview and evaluate candidates when I've never hired before?
  12. How do we preserve culture and values as we grow past the first team?

And 5 more across the hub.

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