Tool · template
The Value Proposition Canvas
Strategyzer Freemium Beginner
A one-page tool for writing down what you have learned about a customer's jobs, pains, and gains, then checking whether your idea actually addresses them. For an outsider it forces you to fill the customer side first, from real research, before you let yourself describe a solution. Print it and revisit it after every batch of interviews.
- Map the customer's jobs, pains, and gains before your solution
- Fit means your offer relieves their real pains and creates real gains
- Fill the customer side from evidence, not assumptions
