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Access, sales & scenarios

How do I survive procurement, legal, and security reviews as a tiny startup?

Procurement, legal, and security exist to slow you down, so prepare the paperwork before they ask: a standard MSA, a security one-pager, a data-handling summary, and answers to the common vendor questionnaire. Lean on your champion to shepherd you through the internal maze and give you a warning of every gate ahead. Getting SOC 2 or ISO underway early removes the single most common reason enterprise deals stall or die.

Go deeper

3 resources, 3 link-checked.

📖 Book
✓ Link checked Freemium Intermediate

The authoritative handbook on founder-led sales, written for technical/first-time sellers building B2B SaaS. Readable free online via membership, and covers the whole motion end to end.

Founding Sales: The Early Stage Go-to-Market Handbook

From foundingsales.com by Peter Kazanjy book (~400 pages)

  • Do ~50 demos and hit a ~20%+ win rate before hiring your first sales rep.
  • Discovery before demo, understand the problem before you pitch.
  • Dedicated chapters on prospect outreach and demo appointment setting.
  • Turn founder selling into a documented, repeatable, transferable process.
Open foundingsales.com
✍️ Essay
✓ Link checked Free Advanced

A16z's framing of how modern enterprise software is sold: bottom-up product adoption layered with top-down sales, using companies like Slack, Stripe, and Atlassian as evidence. Essential context for deciding when and how to add real enterprise selling on top of a product people already use.

Growth+Sales: The New Era of Enterprise Go-to-Market

From Andreessen Horowitz (a16z) by Peter Lauten & Martin Casado ~15 min read

  • Winning GTM today combines organic bottom-up adoption with layered top-down sales
  • Don't force enterprise sales onto a product that lacks genuine organic pull
  • Watch engagement data, not just traditional sales metrics, to know when to layer sales
  • The best B2B companies are product-led first and sales-augmented second
Open a16z.com
▶️ Video
✓ Link checked Free Advanced

A seasoned enterprise sales leader gives a crash course on selling into complex organizations like the Fortune 500, including how deals actually get qualified, structured, and closed. The right resource once you're ready to move beyond scrappy founder sales into a repeatable field motion.

Go-to-Market Boot Camp for Startups: Field Sales

On Andreessen Horowitz (a16z) by Mark Cranney ~45 min

  • Enterprise deals need rigorous qualification and a clear map of the buying committee
  • Structure the sales process into defined stages with exit criteria for each
  • Land-and-expand: start with a smaller inside-sales deal, then grow the account
  • Sales process discipline is what makes complex enterprise selling repeatable
Open a16z.com

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