Real-World Scenarios & Access
Selling to enterprises (B2B)
Land your first big logo.
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How do I land my first enterprise customer when nobody has heard of us?
You don't win the first logo with a brand, you win it with a relationship and a sharply-scoped problem you can prove you solve. Mine your network, ...
How long is a B2B sales cycle and how do I not run out of money waiting?
Enterprise cycles routinely run 3 to 9 months (longer with security and procurement), so assume every deal takes twice as long as the champion prom...
Who do I actually sell to inside a big company, and how do I find the decision-maker?
Big companies have three roles you must map: the champion who feels the pain daily, the economic buyer who controls budget, and the blockers in sec...
They want a free pilot, should I do it?
Free pilots attract tire-kickers and give you no signal on real buying intent, so default to a paid pilot, even a small refundable one, to force th...
As a technical or first-time founder, how do I actually run a good sales call?
Selling is a learnable muscle, not a personality trait, and the single biggest lever is leading with discovery questions instead of pitching featur...