How do I make big decisions alone without a co-founder to sanity-check me?
Build your own outside brain trust, advisors, a founder peer group, a coach, and a few brutally honest customers you can call. The danger of solo isn't the decision, it's the echo chamber, so engineer disagreement into your process. Write decisions down before you make them; your own reasoning on paper is a surprisingly good sanity check.
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🎧 Podcast
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Arvid Kahl bootstrapped and sold a SaaS solo, and now publishes the most practical ongoing guidance for one-person and small-team businesses, audience-building, leverage, and staying profitable and sane.
A thoughtful investor-authored take on the real risks of solo founding, isolation and the echo chamber, and how to engineer the accountability and outside perspective a co-founder would otherwise provide.
