10 days of Shark Tank India Season 3, Episode 6 and that is how it changed my life!

-First of all, with the love and support of India, our sales have increased! We can see 3x-3.5x additional sales on marketplaces and on our website.

-Getting great organic reach and awareness of our brand, that is helping is to minimise our marketing cost. It is now much lower than 54% as stated by us in the episode & we are really happy about it.

-100s of proposals for business development and marketing services received. We are discussing future collaborations and distributions. Crossing our fingers!!

-Opened our doors for international market. Got call from Sell on Amazon International team as well. As we are having required documentation to go overseas, and soon we will be available in US market.

-Being approached by many events, colleges and talks. Such offline branding will surely help us to move forward. Can't thank enough everyone for providing bringing in such opportunities!

-We can see the enthusiastic and tirelessly working team to fulfil the demand. Feeling loved and cared by our small yet efficient team. Kudos to team Nabhi Sutra.

-The way I keep replying emails and messages, by working online for extra hours, switched from Nabhi Sutra healthy hair belly button oil to Eye care belly button oil to protect my eyes from dryness :) Well, such routines cannot be avoided at any stage of life. :) :)

The most important and my favourite, going for sleep every night with a big smile on face. Yes, success looks somewhat like this to me.

With lots of love!!
Swati Vakharia

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.