10 days of Shark Tank India Season 3, Episode 6 and that is how it changed my life!

-First of all, with the love and support of India, our sales have increased! We can see 3x-3.5x additional sales on marketplaces and on our website.

-Getting great organic reach and awareness of our brand, that is helping is to minimise our marketing cost. It is now much lower than 54% as stated by us in the episode & we are really happy about it.

-100s of proposals for business development and marketing services received. We are discussing future collaborations and distributions. Crossing our fingers!!

-Opened our doors for international market. Got call from Sell on Amazon International team as well. As we are having required documentation to go overseas, and soon we will be available in US market.

-Being approached by many events, colleges and talks. Such offline branding will surely help us to move forward. Can't thank enough everyone for providing bringing in such opportunities!

-We can see the enthusiastic and tirelessly working team to fulfil the demand. Feeling loved and cared by our small yet efficient team. Kudos to team Nabhi Sutra.

-The way I keep replying emails and messages, by working online for extra hours, switched from Nabhi Sutra healthy hair belly button oil to Eye care belly button oil to protect my eyes from dryness :) Well, such routines cannot be avoided at any stage of life. :) :)

The most important and my favourite, going for sleep every night with a big smile on face. Yes, success looks somewhat like this to me.

With lots of love!!
Swati Vakharia

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.