Menstrupedia, is the world's most innovative company in period and puberty education.
TruBuddy comic books are our latest series of Self-Development Comics for kids, it teaches life-changing lessons through fun and engaging stories.
I met my co-founder, Tuhin in 2008 at The National Institute of Design. At NID we teamed up for projects, eventually falling in love, our relationship sparked a realisation to Tuhin about the lack of menstrual education and the stigma surrounding it. My personal experiences and Tuhin's newfound understanding inspired us to address this gap. Leveraging our skills in communication and user experience design, we sought to provide trustworthy and accessible information on menstruation, recognizing its potential impact not only in India but also in other countries facing similar challenges.
In India, every year 1.2 core girls reach puberty. Since periods are a taboo, 85% of these girls would follow one or more restrictive customs.
1 in every 4 girls start to miss out on her school as she starts getting her periods . When a girl misses out on her education, she goes through systematic gender discrimination throughout her life.
Also in schools, the chapter on periods comes much after the girls have started getting their periods. And in most of the cases teachers skip the topic. As they don’t know how to go about teaching about periods and puberty to their students,
Periods are a taboo in India. Tuhin and I saw it more like a communication design problem.
Menstrupedia Comics are now available in 17 languages and are being used by more than 25,500 schools as a part of their curriculum across India. Apart from India, the books are locally printed and published in 11 countries in their local language.
Tuhin and I are fundamentally different people with distinct skill sets, but when we work together, something magical happens. It's like we're yin and yang, complementing each other perfectly. Tuhin excels in product development, being very diligent in his approach. On the other hand, I bring strong research and people skills to the table. This is how we define our roles: Tuhin takes charge of all decisions related to product development and content creation, while I handle decisions regarding marketing and sales strategies for the book.
The eChai Effect - In Their Words
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh
Founder, MyCPE One
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
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