Global Vistar is a B2B marketplace helping consumer brands build their distribution networks. We are building an end-to-end distribution platform that empowers brands, big and small.

Pranav and I, co-founders of Global Vistar, are childhood friends and partners. Fast forward to 2020, fresh out of college, we stepped into the start-up world with a bunch of friends. After facing the uncertainties in the ideation stage, our friends chose conventional careers. But Pranav and I were gritty enough to stay. 

In 2021, we started with an e-commerce platform for good foods. However, the real struggle of the food manufacturers was distribution rather than e-commerce exposure. That realization pivoted our course, and Global Vistar was born.

Our roles naturally unfolded as we faced challenges - Pranav, has a keen eye for execution, and I, have a strategic approach. This creates a harmony of action and vision at Global Vistar. 

We have been starting up for four years. Today, Global Vistar is at its early stage looking for early traction for its MVP. 

From thick and thin, our perspectives, patience, camaraderie, and resilience as co-founders have only grown stronger.

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Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple
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