See all those consumer products behind us. What if I told you that all these can be created using AI?

Imagine a world where products are no longer solely developed based on intuition and market research, but rather a world where AI becomes the driving force behind the creation of consumer packaged products. This idea is not a distant dream but a reality taking shape as we speak and Ai Palette is at the forefront of it.

To further this vision, we are excited to announce our latest funding round of 5.8 Million USD by partnering with Tin Men Capital and with continued support of Exfinity Venture Partners and pi Ventures.

At Ai Palette, we are passionate about leveraging the power of Generative AI to transform the traditional CPG Industry and drive innovation. With this recent investment, we are poised to take our disruptive technology to new heights and expand our reach into exciting new verticals.

🌟 Entering the Beauty and Personal Care Sector: Building on our success in disrupting traditional CPG markets in F&B, we are thrilled to announce our expansion into the dynamic world of Beauty and Personal Care. This move represents a strategic leap forward as we continue to push boundaries and deliver cutting-edge solutions to meet evolving consumer needs.

💡 Transforming the Industry with AI: Our proprietary Generative AI technology enables us to create unique, data-driven insights and develop personalized products that resonate with consumers on a deeper level. By harnessing the power of AI, we are unlocking new possibilities in product development, marketing, and customer engagement, setting new standards for innovation within the industry.

As we embark on this exciting new chapter, we remain committed to our vision of shaping the future of the CPG landscape on a global scale. With our innovative approach and strategic partnerships, we are well-positioned to drive meaningful change and create value for consumers, brands, and investors alike.

Thank You to all our well-wishers and supporters: None of this would be possible without the unwavering support of our customers, investors, and dedicated Paletteers. We are immensely grateful for your belief in our vision and your commitment to our success.

Stay tuned for more updates as we continue to disrupt and innovate in the CPG industry! Together, we are shaping the future of consumer goods with AI-driven solutions that inspire, delight, and transform.

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.