In the age of overselling and misselling, how do you truly drive sales?

An Incredible event hosted by eChai Ventures X GVFL Limited, delved into this very question: How to get early customers to scaling your sales.

Key Takeaways:

1. Listen & Ask the Right Questions: Allow your target customers to share their pain points. Avoid assumptions, and simply listen.

2. Don’t outsmart your customer.

3. Under Promise, Over Deliver:

It’s easier said than done. Making sales promises you can't keep damages your credibility in the long run.

4. Don’t sell to everyone.

If your customer is everyone then your customer is no one.

5. Invest in PR:

PR means Perception that drives Reality. Create Perception by investing in PR activity.

6. Base your research on facts, not assumptions.

7. Lead Magnets >> Money Magnets: Offer exceptional value through lead magnets to convert target customers into loyal fans.

Last not but least,

8. Find ways to collaborate with people:

Be the person that everyone wants to collaborate or be that person who collaborates with everyone, Read that again.

Thanks for sharing invaluable insights Jatin Chaudhary, Shrijay Sheth, Yash Shah , Vikas Mundhra, Kamal Bansal & Mihir Joshi.

The eChai Effect - In Their Words

"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures

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