Viraj Rajani: In the age of overselling and misselling, how do you truly drive

In the age of overselling and misselling, how do you truly drive sales?

An Incredible event hosted by eChai Ventures X GVFL Limited, delved into this very question: How to get early customers to scaling your sales.

Key Takeaways:

1. Listen & Ask the Right Questions: Allow your target customers to share their pain points. Avoid assumptions, and simply listen.

2. Don’t outsmart your customer.

3. Under Promise, Over Deliver:

It’s easier said than done. Making sales promises you can't keep damages your credibility in the long run.

4. Don’t sell to everyone.

If your customer is everyone then your customer is no one.

5. Invest in PR:

PR means Perception that drives Reality. Create Perception by investing in PR activity.

6. Base your research on facts, not assumptions.

7. Lead Magnets >> Money Magnets: Offer exceptional value through lead magnets to convert target customers into loyal fans.

Last not but least,

8. Find ways to collaborate with people:

Be the person that everyone wants to collaborate or be that person who collaborates with everyone, Read that again.

Thanks for sharing invaluable insights Jatin Chaudhary, Shrijay Sheth, Yash Shah , Vikas Mundhra, Kamal Bansal & Mihir Joshi.

January 16, 2025 11:23am

The eChai Effect - In Their Words

"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."

Umesh Uttamchandani

Co-Founder, DevX

"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."

Harsha Bhurani

Founder, HummingBird Consulting Group

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."

Shalin (Shawn) Parikh

Founder, MyCPE One

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Logistics