In the age of overselling and misselling, how do you truly drive sales?

An Incredible event hosted by eChai Ventures X GVFL Limited, delved into this very question: How to get early customers to scaling your sales.

Key Takeaways:

1. Listen & Ask the Right Questions: Allow your target customers to share their pain points. Avoid assumptions, and simply listen.

2. Don’t outsmart your customer.

3. Under Promise, Over Deliver:

It’s easier said than done. Making sales promises you can't keep damages your credibility in the long run.

4. Don’t sell to everyone.

If your customer is everyone then your customer is no one.

5. Invest in PR:

PR means Perception that drives Reality. Create Perception by investing in PR activity.

6. Base your research on facts, not assumptions.

7. Lead Magnets >> Money Magnets: Offer exceptional value through lead magnets to convert target customers into loyal fans.

Last not but least,

8. Find ways to collaborate with people:

Be the person that everyone wants to collaborate or be that person who collaborates with everyone, Read that again.

Thanks for sharing invaluable insights Jatin Chaudhary, Shrijay Sheth, Yash Shah , Vikas Mundhra, Kamal Bansal & Mihir Joshi.

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart

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eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.