In the next 5-7 years, traditional video editing may become less common, transitioning instead towards SaaS-based solutions!!!
I gained this insight from Kushagra Pandya of vidyo.ai at eChai Ventures social this week.
As much vague as it looks, the deliberations on this and various other topics validated the statement.
Interacting with founders from various sectors always makes you learn so much. This is the power of networking.
Now back to the video editing topic, here are some interesting insights:
- Video content creation is rapidly growing, currently comprising 65-70% The video format of content creation is inevitably growing at a rapid scale. As far as I can see, around 65-70% of the content being created today is video-format.
- Short form content is the way ahead for the marketers. The ever-decreasing attention span of the audience has been the case for success of TikTok, Instagram Reels, YouTube shorts and many others.
- At the same time, Podcasts has been an interesting marketing funnel for dissemination of information. These podcasts are generally long form in nature with a minimum of 30 minutes till 3-4 hours.
- Video editing of these podcasts to capture the viral elements and put it across in the form of reels and shorts has been the core. And companies like vidyo.ai have scaled it to the next level.
As we see the next change in technology, more and more of such business models will thrive and scale better.
eChai Ventures Jatin Chaudhary GVFL Limited Kushagra Pandya Tanmay Shanishchara Viraj Rajani Pankaj Bhimani Dr Mayank Patel, CFA Nishtha Gurnani Harsha Bhurani Gaurav Barot Amit Panchal Bhavesh Patel Mitesh Shethwala Ekta Shah Koumal Kalantry ABHISHEK JAIN
I gained this insight from Kushagra Pandya of vidyo.ai at eChai Ventures social this week.
As much vague as it looks, the deliberations on this and various other topics validated the statement.
Interacting with founders from various sectors always makes you learn so much. This is the power of networking.
Now back to the video editing topic, here are some interesting insights:
- Video content creation is rapidly growing, currently comprising 65-70% The video format of content creation is inevitably growing at a rapid scale. As far as I can see, around 65-70% of the content being created today is video-format.
- Short form content is the way ahead for the marketers. The ever-decreasing attention span of the audience has been the case for success of TikTok, Instagram Reels, YouTube shorts and many others.
- At the same time, Podcasts has been an interesting marketing funnel for dissemination of information. These podcasts are generally long form in nature with a minimum of 30 minutes till 3-4 hours.
- Video editing of these podcasts to capture the viral elements and put it across in the form of reels and shorts has been the core. And companies like vidyo.ai have scaled it to the next level.
As we see the next change in technology, more and more of such business models will thrive and scale better.
eChai Ventures Jatin Chaudhary GVFL Limited Kushagra Pandya Tanmay Shanishchara Viraj Rajani Pankaj Bhimani Dr Mayank Patel, CFA Nishtha Gurnani Harsha Bhurani Gaurav Barot Amit Panchal Bhavesh Patel Mitesh Shethwala Ekta Shah Koumal Kalantry ABHISHEK JAIN
The eChai Effect - In Their Words
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
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Founder, HummingBird Consulting Group
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Co-Founder, DevX
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
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Founder at LegalWiz.in and Hire4Higher Consulting
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
