In the next 5-7 years, traditional video editing may become less common, transitioning instead towards SaaS-based solutions!!!
I gained this insight from Kushagra Pandya of vidyo.ai at eChai Ventures social this week.
As much vague as it looks, the deliberations on this and various other topics validated the statement.
Interacting with founders from various sectors always makes you learn so much. This is the power of networking.
Now back to the video editing topic, here are some interesting insights:
- Video content creation is rapidly growing, currently comprising 65-70% The video format of content creation is inevitably growing at a rapid scale. As far as I can see, around 65-70% of the content being created today is video-format.
- Short form content is the way ahead for the marketers. The ever-decreasing attention span of the audience has been the case for success of TikTok, Instagram Reels, YouTube shorts and many others.
- At the same time, Podcasts has been an interesting marketing funnel for dissemination of information. These podcasts are generally long form in nature with a minimum of 30 minutes till 3-4 hours.
- Video editing of these podcasts to capture the viral elements and put it across in the form of reels and shorts has been the core. And companies like vidyo.ai have scaled it to the next level.
As we see the next change in technology, more and more of such business models will thrive and scale better.
eChai Ventures Jatin Chaudhary GVFL Limited Kushagra Pandya Tanmay Shanishchara Viraj Rajani Pankaj Bhimani Dr Mayank Patel, CFA Nishtha Gurnani Harsha Bhurani Gaurav Barot Amit Panchal Bhavesh Patel Mitesh Shethwala Ekta Shah Koumal Kalantry ABHISHEK JAIN
I gained this insight from Kushagra Pandya of vidyo.ai at eChai Ventures social this week.
As much vague as it looks, the deliberations on this and various other topics validated the statement.
Interacting with founders from various sectors always makes you learn so much. This is the power of networking.
Now back to the video editing topic, here are some interesting insights:
- Video content creation is rapidly growing, currently comprising 65-70% The video format of content creation is inevitably growing at a rapid scale. As far as I can see, around 65-70% of the content being created today is video-format.
- Short form content is the way ahead for the marketers. The ever-decreasing attention span of the audience has been the case for success of TikTok, Instagram Reels, YouTube shorts and many others.
- At the same time, Podcasts has been an interesting marketing funnel for dissemination of information. These podcasts are generally long form in nature with a minimum of 30 minutes till 3-4 hours.
- Video editing of these podcasts to capture the viral elements and put it across in the form of reels and shorts has been the core. And companies like vidyo.ai have scaled it to the next level.
As we see the next change in technology, more and more of such business models will thrive and scale better.
eChai Ventures Jatin Chaudhary GVFL Limited Kushagra Pandya Tanmay Shanishchara Viraj Rajani Pankaj Bhimani Dr Mayank Patel, CFA Nishtha Gurnani Harsha Bhurani Gaurav Barot Amit Panchal Bhavesh Patel Mitesh Shethwala Ekta Shah Koumal Kalantry ABHISHEK JAIN
The eChai Effect - In Their Words
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
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eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
