In the next 5-7 years, traditional video editing may become less common, transitioning instead towards SaaS-based solutions!!!
I gained this insight from Kushagra Pandya of vidyo.ai at eChai Ventures social this week.
As much vague as it looks, the deliberations on this and various other topics validated the statement.
Interacting with founders from various sectors always makes you learn so much. This is the power of networking.
Now back to the video editing topic, here are some interesting insights:
- Video content creation is rapidly growing, currently comprising 65-70% The video format of content creation is inevitably growing at a rapid scale. As far as I can see, around 65-70% of the content being created today is video-format.
- Short form content is the way ahead for the marketers. The ever-decreasing attention span of the audience has been the case for success of TikTok, Instagram Reels, YouTube shorts and many others.
- At the same time, Podcasts has been an interesting marketing funnel for dissemination of information. These podcasts are generally long form in nature with a minimum of 30 minutes till 3-4 hours.
- Video editing of these podcasts to capture the viral elements and put it across in the form of reels and shorts has been the core. And companies like vidyo.ai have scaled it to the next level.
As we see the next change in technology, more and more of such business models will thrive and scale better.
eChai Ventures Jatin Chaudhary GVFL Limited Kushagra Pandya Tanmay Shanishchara Viraj Rajani Pankaj Bhimani Dr Mayank Patel, CFA Nishtha Gurnani Harsha Bhurani Gaurav Barot Amit Panchal Bhavesh Patel Mitesh Shethwala Ekta Shah Koumal Kalantry ABHISHEK JAIN
I gained this insight from Kushagra Pandya of vidyo.ai at eChai Ventures social this week.
As much vague as it looks, the deliberations on this and various other topics validated the statement.
Interacting with founders from various sectors always makes you learn so much. This is the power of networking.
Now back to the video editing topic, here are some interesting insights:
- Video content creation is rapidly growing, currently comprising 65-70% The video format of content creation is inevitably growing at a rapid scale. As far as I can see, around 65-70% of the content being created today is video-format.
- Short form content is the way ahead for the marketers. The ever-decreasing attention span of the audience has been the case for success of TikTok, Instagram Reels, YouTube shorts and many others.
- At the same time, Podcasts has been an interesting marketing funnel for dissemination of information. These podcasts are generally long form in nature with a minimum of 30 minutes till 3-4 hours.
- Video editing of these podcasts to capture the viral elements and put it across in the form of reels and shorts has been the core. And companies like vidyo.ai have scaled it to the next level.
As we see the next change in technology, more and more of such business models will thrive and scale better.
eChai Ventures Jatin Chaudhary GVFL Limited Kushagra Pandya Tanmay Shanishchara Viraj Rajani Pankaj Bhimani Dr Mayank Patel, CFA Nishtha Gurnani Harsha Bhurani Gaurav Barot Amit Panchal Bhavesh Patel Mitesh Shethwala Ekta Shah Koumal Kalantry ABHISHEK JAIN
The eChai Effect - In Their Words
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
