Last week at the eChai event, I had the pleasure of leading a Sales Masterclass, which sparked an engaging conversation during one-on-one networking. One attendee asked a thought-provoking question: “How critical is personalization in sales now?” This led us to explore a significant shift in customer expectations and how personalization is becoming essential.
I shared a striking statistic from a Salesforce report: 80% of customers now expect personalized experiences from companies. This reflects a move from generic interactions to those tailored to individual needs and preferences.
We then discussed how modern AI tools are revolutionising personalization. For example, a SaaS company might use AI to analyze user behavior on their platform—tracking usage patterns, feature interactions, and support requests—to deliver highly personalized in-app recommendations and targeted training. This approach not only enhances user engagement but also addresses specific customer needs proactively.
An attendee shared their success story using AI-driven analytics to personalize email marketing campaigns, resulting in a 25% increase in open rates and a 15% rise in conversions. This example highlighted how AI transforms data into actionable insights, creating tailored interactions that drive measurable results.
Our post-session conversations underscored that personalization is no longer a luxury—it’s a vital element of successful sales strategies. With AI, we’re not just meeting customer expectations; we’re setting new standards for exceptional, tailored experiences. Embracing AI and personalisation means leading the way in customer engagement, forging stronger connections, and driving sustained business growth.
I shared a striking statistic from a Salesforce report: 80% of customers now expect personalized experiences from companies. This reflects a move from generic interactions to those tailored to individual needs and preferences.
We then discussed how modern AI tools are revolutionising personalization. For example, a SaaS company might use AI to analyze user behavior on their platform—tracking usage patterns, feature interactions, and support requests—to deliver highly personalized in-app recommendations and targeted training. This approach not only enhances user engagement but also addresses specific customer needs proactively.
An attendee shared their success story using AI-driven analytics to personalize email marketing campaigns, resulting in a 25% increase in open rates and a 15% rise in conversions. This example highlighted how AI transforms data into actionable insights, creating tailored interactions that drive measurable results.
Our post-session conversations underscored that personalization is no longer a luxury—it’s a vital element of successful sales strategies. With AI, we’re not just meeting customer expectations; we’re setting new standards for exceptional, tailored experiences. Embracing AI and personalisation means leading the way in customer engagement, forging stronger connections, and driving sustained business growth.
The eChai Effect - In Their Words
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
