Last week at the eChai event, I had the pleasure of leading a Sales Masterclass, which sparked an engaging conversation during one-on-one networking. One attendee asked a thought-provoking question: “How critical is personalization in sales now?” This led us to explore a significant shift in customer expectations and how personalization is becoming essential.
I shared a striking statistic from a Salesforce report: 80% of customers now expect personalized experiences from companies. This reflects a move from generic interactions to those tailored to individual needs and preferences.
We then discussed how modern AI tools are revolutionising personalization. For example, a SaaS company might use AI to analyze user behavior on their platform—tracking usage patterns, feature interactions, and support requests—to deliver highly personalized in-app recommendations and targeted training. This approach not only enhances user engagement but also addresses specific customer needs proactively.
An attendee shared their success story using AI-driven analytics to personalize email marketing campaigns, resulting in a 25% increase in open rates and a 15% rise in conversions. This example highlighted how AI transforms data into actionable insights, creating tailored interactions that drive measurable results.
Our post-session conversations underscored that personalization is no longer a luxury—it’s a vital element of successful sales strategies. With AI, we’re not just meeting customer expectations; we’re setting new standards for exceptional, tailored experiences. Embracing AI and personalisation means leading the way in customer engagement, forging stronger connections, and driving sustained business growth.
I shared a striking statistic from a Salesforce report: 80% of customers now expect personalized experiences from companies. This reflects a move from generic interactions to those tailored to individual needs and preferences.
We then discussed how modern AI tools are revolutionising personalization. For example, a SaaS company might use AI to analyze user behavior on their platform—tracking usage patterns, feature interactions, and support requests—to deliver highly personalized in-app recommendations and targeted training. This approach not only enhances user engagement but also addresses specific customer needs proactively.
An attendee shared their success story using AI-driven analytics to personalize email marketing campaigns, resulting in a 25% increase in open rates and a 15% rise in conversions. This example highlighted how AI transforms data into actionable insights, creating tailored interactions that drive measurable results.
Our post-session conversations underscored that personalization is no longer a luxury—it’s a vital element of successful sales strategies. With AI, we’re not just meeting customer expectations; we’re setting new standards for exceptional, tailored experiences. Embracing AI and personalisation means leading the way in customer engagement, forging stronger connections, and driving sustained business growth.
The eChai Effect - In Their Words
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah
Chairman, ES Group of Companies
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri
Founder, Hearty Mart
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
.jpg "Growth Iris - Digital agency for SaaS company growth."){kind=logo}