Last week at the eChai event, I had the pleasure of leading a Sales Masterclass, which sparked an engaging conversation during one-on-one networking. One attendee asked a thought-provoking question: “How critical is personalization in sales now?” This led us to explore a significant shift in customer expectations and how personalization is becoming essential.
I shared a striking statistic from a Salesforce report: 80% of customers now expect personalized experiences from companies. This reflects a move from generic interactions to those tailored to individual needs and preferences.
We then discussed how modern AI tools are revolutionising personalization. For example, a SaaS company might use AI to analyze user behavior on their platform—tracking usage patterns, feature interactions, and support requests—to deliver highly personalized in-app recommendations and targeted training. This approach not only enhances user engagement but also addresses specific customer needs proactively.
An attendee shared their success story using AI-driven analytics to personalize email marketing campaigns, resulting in a 25% increase in open rates and a 15% rise in conversions. This example highlighted how AI transforms data into actionable insights, creating tailored interactions that drive measurable results.
Our post-session conversations underscored that personalization is no longer a luxury—it’s a vital element of successful sales strategies. With AI, we’re not just meeting customer expectations; we’re setting new standards for exceptional, tailored experiences. Embracing AI and personalisation means leading the way in customer engagement, forging stronger connections, and driving sustained business growth.
I shared a striking statistic from a Salesforce report: 80% of customers now expect personalized experiences from companies. This reflects a move from generic interactions to those tailored to individual needs and preferences.
We then discussed how modern AI tools are revolutionising personalization. For example, a SaaS company might use AI to analyze user behavior on their platform—tracking usage patterns, feature interactions, and support requests—to deliver highly personalized in-app recommendations and targeted training. This approach not only enhances user engagement but also addresses specific customer needs proactively.
An attendee shared their success story using AI-driven analytics to personalize email marketing campaigns, resulting in a 25% increase in open rates and a 15% rise in conversions. This example highlighted how AI transforms data into actionable insights, creating tailored interactions that drive measurable results.
Our post-session conversations underscored that personalization is no longer a luxury—it’s a vital element of successful sales strategies. With AI, we’re not just meeting customer expectations; we’re setting new standards for exceptional, tailored experiences. Embracing AI and personalisation means leading the way in customer engagement, forging stronger connections, and driving sustained business growth.
The eChai Effect - In Their Words
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani
CTO, Mind Alcove
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
