I Now Give Up.

I give up on thinking I know everything about marketing.

I give up on believing that sticking to what’s familiar will take me further.

And most importantly, I give up on underestimating the power of new ideas.

Attending this event completely flipped my perspective. Here’s why:

My way of thinking

I always thought marketing was about strategies, numbers, and perfect campaigns.
But this event? It showed me it’s so much more than that.

It’s about people, relationships, and how you evolve your thinking to match the ever-changing world around you.

 The Founder’s Touch is Crucial
 ↳ The team behind simply Salads shared how staying connected with your business as a founder can create trust and authenticity.
 ↳ It’s a reminder that your unique touch is what sets your brand apart in a crowded market.

Lesson? People connect with people, not just products.

 Traditional Marketing Still Has Power
 ↳ Koumal Kalantry taught us that while digital is booming, traditional marketing strategies can still create a lasting impact.
↳ Combining the old with the new can future proof your brand while keeping it relatable.
Takeaway? The medium might change, but the message stays timeless.

 Think Bigger, Dream Bigger
↳ Meeting founders (some who’ve been featured on Shark Tank!) showed me the importance of pushing past limitations and broadening your perspective.
↳ Innovation happens when you challenge yourself to think beyond what’s possible.


If you’re a small founder or business owner, here’s the truth: your success isn’t about doing what’s trendy—it’s about doing what’s authentic to you.

Learn from the past, innovate for the future, and never stop building meaningful connections.

A heartfelt thanks to all the incredible founders I met for broadening my perspective and reminding me why I started this journey

Soham Payal Pathak| Jimish Kapadia|Mitesh Shethwala|Koumal Kalantry

And a special thank you to Jatin Chaudhary and Viraj Rajani for curating such an inspiring event. 🙏

P.S. What’s one lesson that’s helped you grow as a founder? Let’s learn from each other!

The eChai Effect - In Their Words

"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat - Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP

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