I Now Give Up.

I give up on thinking I know everything about marketing.

I give up on believing that sticking to what’s familiar will take me further.

And most importantly, I give up on underestimating the power of new ideas.

Attending this event completely flipped my perspective. Here’s why:

My way of thinking

I always thought marketing was about strategies, numbers, and perfect campaigns.
But this event? It showed me it’s so much more than that.

It’s about people, relationships, and how you evolve your thinking to match the ever-changing world around you.

 The Founder’s Touch is Crucial
 ↳ The team behind simply Salads shared how staying connected with your business as a founder can create trust and authenticity.
 ↳ It’s a reminder that your unique touch is what sets your brand apart in a crowded market.

Lesson? People connect with people, not just products.

 Traditional Marketing Still Has Power
 ↳ Koumal Kalantry taught us that while digital is booming, traditional marketing strategies can still create a lasting impact.
↳ Combining the old with the new can future proof your brand while keeping it relatable.
Takeaway? The medium might change, but the message stays timeless.

 Think Bigger, Dream Bigger
↳ Meeting founders (some who’ve been featured on Shark Tank!) showed me the importance of pushing past limitations and broadening your perspective.
↳ Innovation happens when you challenge yourself to think beyond what’s possible.


If you’re a small founder or business owner, here’s the truth: your success isn’t about doing what’s trendy—it’s about doing what’s authentic to you.

Learn from the past, innovate for the future, and never stop building meaningful connections.

A heartfelt thanks to all the incredible founders I met for broadening my perspective and reminding me why I started this journey

Soham Payal Pathak| Jimish Kapadia|Mitesh Shethwala|Koumal Kalantry

And a special thank you to Jatin Chaudhary and Viraj Rajani for curating such an inspiring event. 🙏

P.S. What’s one lesson that’s helped you grow as a founder? Let’s learn from each other!

The eChai Effect - In Their Words

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.