The Impactful Teammate at Hearty Mart 

We have been in business for nearly 21 years now. It all began with the opening of our first store in Juhapura. None of us had any prior experience in retail or the FMCG industry, yet I had unwavering faith in Sabir Bhai, our first employee at Hearty Mart. His integrity and dedication stood out to us from the very beginning. Sabir Bhai has been with us since day one and, through his relentless hard work, commitment, and loyalty, he has risen to become the Managing Partner of the Juhapura store. Under his leadership, the store has grown into a thriving, profit-making outlet, embodying the success of our journey together.



A Defining Moment

After nearly four years of relentless effort and trying every trick in the book, the Juhapura store still hadn’t turned into a profit-making outlet in 2008. This was a major blow to Sabir Bhai and his team, who had worked tirelessly to achieve success. Despite their dedication, the outcome left them feeling demoralized.

After a thoughtful discussion with Sabir Bhai and his team, we decided to refurbish the store with brighter colors, hoping to lift the gloom that had crept into the team’s mindset and infuse them with renewed positive energy. The strategy worked, and the team regained their enthusiasm and drive.

What stood out to me most during this challenging period was Sabir Bhai’s remarkable composure and leadership. He played a pivotal role in motivating his team, even in the face of adversity. Thanks to his efforts, by the end of the 2009 financial year, the store finally turned a profit, and we achieved our goals.

Advice for Fellow Founders

Finding the right employee for a business is as crucial as finding the right venture capitalist or investor. My approach to hiring is straightforward: I prioritize virtues like integrity, honesty, and commitment over other skills. These moral qualities are deeply ingrained and cannot be taught, unlike technical skills or communication abilities, which can be developed with time and effort.

An honest and committed employee possesses the foundational qualities needed to lead a team effectively. With the right support and empowerment, such individuals can grow into invaluable assets for any entrepreneur.

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies

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