The Impactful Teammate at Hearty Mart 

We have been in business for nearly 21 years now. It all began with the opening of our first store in Juhapura. None of us had any prior experience in retail or the FMCG industry, yet I had unwavering faith in Sabir Bhai, our first employee at Hearty Mart. His integrity and dedication stood out to us from the very beginning. Sabir Bhai has been with us since day one and, through his relentless hard work, commitment, and loyalty, he has risen to become the Managing Partner of the Juhapura store. Under his leadership, the store has grown into a thriving, profit-making outlet, embodying the success of our journey together.



A Defining Moment

After nearly four years of relentless effort and trying every trick in the book, the Juhapura store still hadn’t turned into a profit-making outlet in 2008. This was a major blow to Sabir Bhai and his team, who had worked tirelessly to achieve success. Despite their dedication, the outcome left them feeling demoralized.

After a thoughtful discussion with Sabir Bhai and his team, we decided to refurbish the store with brighter colors, hoping to lift the gloom that had crept into the team’s mindset and infuse them with renewed positive energy. The strategy worked, and the team regained their enthusiasm and drive.

What stood out to me most during this challenging period was Sabir Bhai’s remarkable composure and leadership. He played a pivotal role in motivating his team, even in the face of adversity. Thanks to his efforts, by the end of the 2009 financial year, the store finally turned a profit, and we achieved our goals.

Advice for Fellow Founders

Finding the right employee for a business is as crucial as finding the right venture capitalist or investor. My approach to hiring is straightforward: I prioritize virtues like integrity, honesty, and commitment over other skills. These moral qualities are deeply ingrained and cannot be taught, unlike technical skills or communication abilities, which can be developed with time and effort.

An honest and committed employee possesses the foundational qualities needed to lead a team effectively. With the right support and empowerment, such individuals can grow into invaluable assets for any entrepreneur.

The eChai Effect - In Their Words

"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove

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