Belief gives you the courage to begin, quality gives you the right to endure

At eChai Ventures, our Unforgettable Lessons series brings forward stories that remind us what really sustains entrepreneurs, not just strategy or scale, but the personal truths they hold on to when doubts and pressures rise.

For Krishna Tamalia Vora, Founder of Mom’s Therapy, that truth was tested from the very beginning. Coming from a legal background as a lawyer, she faced skepticism when she decided to build a wellness brand rooted in Ayurveda. What stayed with her were the doubts, the remarks, and the inner strength it took to turn them into determination.

Here’s how she recalls it:

“There have been many moments that tested me in my journey with Mom’s Therapy. Coming from a legal background as a lawyer, when I first decided to start this brand, people around me questioned my choice. I still remember a relative saying, ‘From being a lawyer, now you want to sell oil bottles? Tel bechne jayegi kya?’ I simply smiled and kept quiet — but those remarks only made me stronger and more determined to move forward.

I began from home, never imagining that one day I would run my own factory, with people working alongside me. The one piece of advice that has stayed with me came from my husband: ‘Never compromise on quality over quantity.’ That belief gave me the courage to begin, and that commitment to quality is what has allowed Mom’s Therapy to endure and grow with trust.

I am not in a hurry to prove how much turnover or profit I make. For me, this journey is about growing steadily, staying true to myself, and continuously learning.

Of course, there are always people who feel jealous or try to pull you down. But in the end, it is only your inner strength, your determination, and your belief in yourself that make or break you.