Belief in your purpose turns struggle into strength

At eChai Ventures, our Unforgettable Lessons series brings forward the defining truths founders learn on their journeys. These are not just stories of success, but of survival, resilience, and the inner conviction that keeps entrepreneurs moving through uncertainty.

For Priyanka Sachdeva, Founder of Core & Pure – Essential Oils, the most powerful lesson has been about passion, purpose, and the responsibility to keep going even when no one else can step in.

Here’s how she tells it:

From the outside, entrepreneurship often looks like a straight path to success, freedom, innovation, and growth. In reality, it is a relentless journey filled with volatility, setbacks, and constant recalibration. The lesson I’ve learned is simple yet profound: unless you are building something you truly believe in and are deeply passionate about, you won’t have the resilience to navigate the inevitable ups and downs.

I’ve seen days in business where survival itself was in question, when money was scarce, both personally and professionally. In those moments, one truth became crystal clear: no one else will step in to rescue you. You are the one who has to find the ways and means to move forward.

As the first Shiva Sutra says, “Only you are your own.” That wisdom holds 100% true in entrepreneurship. Only you can make it possible, no one else.