Every founder faces doubt, the lesson is learning how to believe again

At eChai Ventures, our Unforgettable Lessons series explores the moments when founders are tested not just by the market, but by themselves. For many, the toughest challenge isn’t competition or funding, it’s the quiet, heavy battle with self-doubt.

For Nishi Jain, Co-Founder of VibesGood, that battle stretched across two years, until one unforgettable day gave her the reminder she needed.

Here’s how she tells it:

“If I had to pick one story from my journey that I’ll carry with me forever, it would be from 2022—the day I met our Prime Minister, Shri Narendra Modi ji.

In February 2020, I launched VibesGood as a marketplace. Sales trickled in from friends and family at first, but the real world of business was different. Razor-thin margins, operational struggles, and the pressure of building trust with new customers tested me every day.

And then, just a month after our launch, the world came to a standstill. Covid hit in March 2020. Some days were full of hope. Other days, self-doubt hit like a storm. 

I often asked myself:
Am I cut out for this? Should I stop? Is this dream too big for me?

By 2022, I was exhausted but still moving. And that’s when the universe sent me an unexpected gift, an opportunity to meet Prime Minister Narendra Modi ji.

I still remember walking into that space. The moment I saw him, everything around me went silent. His aura was pure, radiating calm strength. There was an energy in the room that words can’t capture, it felt as if I was in the presence of someone who carried not just power, but deep responsibility and humanity.

When he appreciated the work we were doing at VibesGood, I froze for a second. Later that night, tears rolled down my cheeks. For two years, I had carried the weight of self-doubt, but in that one moment, it felt like the universe whispered through him:
 Don’t give up. You’re on the right path.

That encounter was not just about meeting the Prime Minister, it was about meeting myself again. The version of me that believed, that had a vision, that trusted the journey. His words gave me back my confidence, and his aura reminded me of the power of staying true to your purpose.

Three years later, in 2025, I finally took the leap I had been dreaming of, I launched VibesGood’s own label, starting with nightwear. By then, I had learned that building your own identity isn’t easy, but it’s the only way to grow. And every time self-doubt tries to creep back in, I remember that day in 2022.