How the Biggest Consumer Apps Got Their First 1,000 Users — Lenny Rachitsky’s 2020 Breakdown That Still Holds Up

How the Biggest Consumer Apps Got Their First 1,000 Users — Lenny Rachitsky’s 2020 Breakdown That Still Holds Up
Before they became well-known, these products were just trying to get 100 people to care.

This timeless piece from 2020 by Lenny Rachitsky explores how leading consumer apps like Reddit, Figma, Duolingo, and Clubhouse found their very first users. It features 40+ real examples of early traction that came from hands-on effort, not hype.

It’s still one of the best reads for founders figuring out how to launch and grow something new. The tactics may vary, but the mindset is the same.

Some standout insights:

• Reddit created fake user accounts to simulate engagement in the early days.
• Figma ran in-person design workshops and gathered live feedback from students.
• Duolingo quietly spread through niche forums and communities before any major campaigns.
• Clubhouse focused on bringing in the right early users instead of chasing big numbers.

Why this matters now:

Even with all the new tools and channels, early growth still depends on real conversations, community, and effort.

This read is a good reset for anyone thinking about growth. It brings the focus back to building trust, doing the work, and being close to your earliest users.

If you're planning your own 0 to 1, this one is worth saving.

More stories on eChai

The eChai Effect - In Their Words

"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Ventrue Studio
Upsquare

Upsquare is a global holding organization and incubator of independent and integrated companies across the globe.

Web and Mobile Development
Zestard

eCommerce and D2C experts in Shopify, WooCommerce, Digital Marketing & Performance Marketing

CoLiving
Draper Startup House

Living and working spaces for startup communities.

Legal
LegalWiz.in

Online legal services for startups and MSMEs.

Logistics
Riddhi Corporate

Efficient Logistics Solutions

D2C Brands
Perrian

Affordable gold and diamond jewelry with over 1600 designs.