This Sunday, from 3 to 6 pm, a group of rebels gathered ... not for gyaan, but for AI-first workflow rewiring.
We didn’t talk about “what AI can do.” We showed what we are doing ... with it.
From rocket .new to Claude.code agents, ChatGPT + Gemini to granola .ai, lovable, hume, emergent ... each tool had a champion. Each workflow, a story. Each person, a perspective.
We explored:
→ Why Business Process Reengineering is no longer a Six Sigma luxury—it’s survival. → Why AI Horror Stories start with blind use, not bold use. → Why Full-Stack Thinking beats tool-stacking.
No slides. No spectators. Just hands-on demos. Laughter. A few “oh damn” moments.
We didn’t leave with answers. We left with upgrades ... mindset, skillset, drive... and toolsets to execute next.
We had a packed room, some super interesting founder pitches, and a whole lot of wisdom and warmth.
Huge gratitude to Pras Hanuma, who literally came straight from the airport after a delayed flight - thank you for showing up with such presence and generosity 🙏
Thank you to the amazing team at DevX for the vibrant work space, and to Jatin Chaudhary and eChai Ventures for giving me the opportunity to host this incredible session!
We need more mornings like this in Mumbai! One where founders show up, ask better questions, and leave a little more inspired than when they walked in.
Just a few hours ago, I had the opportunity to attend one of the most grounded and honest startup conversations I’ve experienced in a while. Hosted by eChai Ventures, the focus was clear: Building Startup Teams & Company Culture — but the takeaways went far beyond titles.
Here's what I learned today from founders who’ve been in the trenches:
1. Culture Isn't Built in Docs. It’s Built in Reactions.
One founder said it best:
“People don’t watch what you say, they watch how you act—especially in difficult moments.” Whether it's resolving disputes or making tough calls, your reactions shape your company's real DNA.
2. Want Loyalty? Build Open Channels, Not Just Pay Hikes
“If someone wants to leave, they will. But if they feel heard, they might not even want to.” An open-door culture with real feedback loops matters more than retention bonuses.
3. Hire for Alignment, Not Just Resumes
One founder shared how their average cost per hire rose from ₹3.5L to ₹12L in under a decade. The shift? Not just inflation—but a focus on mindset alignment over skill matching.
4. AI Is Coming—But Adoption Is a Culture Shift Too
Some brands, like Theka Coffee , are still experimenting. Others are integrating AI into internal workflows and CX. The consensus:
“AI isn’t about tools. It’s about readiness—organizationally and mentally.”
5. Sometimes Leadership Means Saying Goodbye
“If someone repeatedly blocks progress, you must choose mission over momentary peace.” One founder shared how hard, but necessary, it was to part ways with senior team members misaligned with long-term goals.
Personal Reflection:
As someone who works closely with teams across marketing, sales, and product, this session reinforced a key truth: People strategy is business strategy. Whether you’re scaling a startup or running a digital campaign—how you build matters just as much as what you build.
If you’re building a team, culture, or vision—let’s connect. And if you’re curious how AI, leadership, marketing and digital culture can intersect—DMs open.
Grateful to be part of Ahmedabad’s buzzing #founder ecosystem. If you're building teams or culture—or just figuring it out like the rest of us—this one's for you.
The heart of any startup is its people. They’re the ones who bring a startup to life, infusing it with energy, values, and character. Founders can only go so far without a solid team behind them.
It was a power-packed discussion filled with fresh perspectives on building and nurturing teams — covering everything from first hires to off-boarding. What struck me the most was how each founder had a unique approach, yet the principles guiding those decisions had a lot in common.
One of the most powerful moments was a story shared by Shalin, about resolving a team conflict — a brilliant reminder of how real leadership is tested not in planning, but in the messy human moments.
Another thing I really admire about eChai events is how open and generous the speakers are with their learnings. There's no gatekeeping — just a room full of people who genuinely want to help each other grow. As a relatively new founder, that kind of environment is rare and energizing.
Here are my 5 key takeaways:
1. Be crystal clear on who you're hiring — even for early roles. 2. Hiring no one is better than hiring the wrong person. 3. Don't try to clone your personality across the team. Let the team evolve its own culture. 4. In conflicts, defuse tension first. Only then begin the conversation. 5. Every team is different. The hiring process must reflect that.
It is easy to find help for tech for any founder, but there are very few conversations happening around the non-technical aspects of a startup. Grateful to be part of conversations like these. There's always something new to learn when founders share openly.
Marketing for Startups ≠ Big Budgets. It’s about Big Clarity.
At the #AhmedabadStartupDay hosted by eChai Ventures and @iHubGujarat , our panel on "Marketing" dived deep into what marketing truly means for startups & or anyone interested in taking "business to a brand".
Some golden nuggets from our speakers :
1. Choose your medium wisely. Tools don’t replace thinking, clarity does. Get feedback from audience and keep improving.
2. Great marketing isn’t about selling a product. It’s about telling a compelling story. Build resonance, not just reach.
3. If you’re talking to everyone, you’re talking to nobody. Peel the onion, define your real market, and speak to them with relevance.
4. Behaviour before branding. Understand your audience’s motivations, fears, and desires. Anchor your storytelling in their reality.
5. “Does your brand even need a voice?” Maybe it needs empathy first.
6. Embrace AI tools, tinker with it, learn and experiment. The rules of the game are changing, so dont get caught on the wrong foot in the market.
7. Marketing is a bridge between real value and real people. And no, your distribution strategy can’t be an afterthought, content needs proper distribution. Just creating a content piece is not the end but a beginning of your marketing effort.
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
Gaming
Zatun is an award-winning, innovative indie game developer since 2007. We develop our IP and do work for hire.
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