Myntra, Cure.fit, and Now AI — The Quiet Compounding of Mukesh Bansal

A few years ago, I had the chance to interview Mukesh Bansal at IIMA’s Red Brick Summit. Back then, he was building Cure.fit and had already put Myntra on the map. That session stayed with me — not because of buzzwords or unicorn talk, but because of how calmly he spoke about playing the long game.

I recently revisited that interview — watch it here — and it still hits differently. Mukesh talks about starting Myntra with personalized merch in 2007, figuring out reverse logistics before e-commerce was even a thing in India, and building trust one order at a time. No shortcuts, no playbook — just deliberate execution.

Post Myntra and Cure.fit, Mukesh went on to lead digital at Tata and is now building something new in the enterprise AI space with Nurix.ai. But the core remains the same — solving real problems, building long-term, and being okay with slow compounding.

It’s a must-watch if you're in the early days of building. Especially if you’re in that phase where it feels like nothing’s working. Because sometimes, the boring parts of the journey are where all the real stuff gets built.
Startup Stream

The eChai Effect - In Their Words

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.