Seeing Sales Opportunities Everywhere

Nirali Khoda

After weeks of being deep in tech, I have started exploring how sales people think and process information.

I am currently assisting a brand strategist in fetching leads for a SaaS startup and learning how different tools are used for lead generation.

Yesterday at an eChai event, I met someone in SaaS product sales who shared an interesting habit. If he visits a commercial building, he checks the boards, notes down company names, and researches them later. Even a random ad hoarding can catch his attention. If the company fits his criteria, he finds the right people to contact.

It was a simple but powerful reminder that sales opportunities are everywhere if you are looking with the right lens. Yesterday gave me great insights into how sales works and how an SDR’s mind operates.

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