Seeing Sales Opportunities Everywhere

Nirali Khoda

After weeks of being deep in tech, I have started exploring how sales people think and process information.

I am currently assisting a brand strategist in fetching leads for a SaaS startup and learning how different tools are used for lead generation.

Yesterday at an eChai event, I met someone in SaaS product sales who shared an interesting habit. If he visits a commercial building, he checks the boards, notes down company names, and researches them later. Even a random ad hoarding can catch his attention. If the company fits his criteria, he finds the right people to contact.

It was a simple but powerful reminder that sales opportunities are everywhere if you are looking with the right lens. Yesterday gave me great insights into how sales works and how an SDR’s mind operates.

Startup Stream

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The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."

Utpal Vaishnav

Founder @ Upsquare & House of Starts • Angel Investor + LP

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."

Shalin (Shawn) Parikh

Founder, MyCPE One

"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."

Umesh Uttamchandani

Co-Founder, DevX

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

MealPe

Online Food Ordering Product Suite for Native Audiences