The Solo Founder’s Dilemma

I started Ridefy Invention to make vehicles safer. We build IoT smart assistance devices that attach to a vehicle, track its health, and also integrate with electric vehicles as OEM.

Behind the product is the reality of a solo founder learning while building. Most days began with self-doubt. Do I really look like a founder? Can I carry this company on my own? Am I building Ridefy or am I building myself into someone who can carry it?

In the early days everything felt random. I did not know design so I learned by doing. I did not know product work so I figured it out step by step. Nothing looked like a system.

Over time the random steps turned into rhythm. One device became the star of Ridefy. When I worked on the next version it did not feel like chaos anymore. I had found a process that worked for me.

That is what I now see as the solo founder’s dilemma. You believe you are building a company. Somewhere along the way you realise you are also building yourself.