When Neelam Showed Up on a Sunday Morning and Stayed for Ten Years to Lead the Advisory Services Team

When Neelam Showed Up on a Sunday Morning and Stayed for Ten Years to Lead the Advisory Services Team
At eChai, we've been capturing stories of founders and the people who stood with them at the very beginning. These are the first hires, the ones who took responsibility early on, grew with the company, and shaped the founder's journey in ways far beyond their job description.

Here's how Maithili Shah, Founder of Syntelligence FinTech, remembers her first hire, Neelam:

Day 1— and I had to hire a team for my very first prospect.

It was a Saturday when I picked up the phone and called my college professors, asking if they could arrange campus interviews the very next day.

Sunday morning, five candidates showed up—not at a formal office, but at a temporary co-sharing workspace.

That’s where I met Neelam.

And there was something about her.

From the very first interaction, I could see it—dedication, curiosity, and a quiet, powerful grit. Over time, what stood out even more was her meticulousness. Give her a responsibility, and she would own it end-to-end—with structure, discipline, and deep accountability.

The early days were not easy.

A new industry. Global clients. Zero playbooks. Everything had to be built from scratch.

But where there is intent, there is always a way.

Marriage, motherhood, even major illness—nothing dimmed her spirit. She kept showing up. And not just showing up, but showing up with consistency and purpose.

I still remember those long nights onboarding new clients—figuring out processes, tools, software… often from scratch. Through it all, she brought a calm, methodical approach—and delivered beyond expectations, every single time.

Somewhere along the way, it stopped feeling like just work.

We started enjoying the build—the chaos, the challenges, the small wins, and the satisfaction of getting it right.

She joined as a fresher, and today she is leading the Advisory Services team. Over these 10 years, she has grown tremendously.

And today, as I look back, I feel immense gratitude.

From answering interview questions about hobbies… to now driving strategy, setting direction, and owning outcomes—it’s been quite a journey.

On 21st March, we complete 10 years of working together.

Upwards and onwards 🚀
Startup Stream

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
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Hardik Manwani
CTO, Mind Alcove

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