Startup Stream

TripleDart and Mailmodo Hosted 70+ Founders in SF to Rethink How SaaS Marketing Really Works

TripleDart and Mailmodo Hosted 70+ Founders in SF to Rethink How SaaS Marketing Really Works
70+ growth-stage founders. One stunning SF skyline. And a room full of conviction, curiosity, and candid conversations. Aquibur Rahman - thank you so much for having me.

Today’s event hosted by TripleDart and Mailmodo was one of those rare evenings where the energy matched the insight.

🔥 The fireside chat with Raj Sabhlok was a standout. Huge shoutout to Aquibur Rahman for masterfully moderating it and guiding the conversation into spaces most panels don’t reach.

💡 Learning Highlights:
1. Your first 10 customers aren’t just logos — they’re your feedback loop, positioning test, and product advisors.
2. Build an internal VC mindset — Think like your own investor and allocate time, capital, and conviction back in the product.
3. Founder-led GTM isn’t optional — in early-stage SaaS, the founder is the message. And when done right, it’s your most unfair advantage.

TripleDart – Modern Marketing, Engineered for SaaS

Shiyam Sunder and the TripleDart team are rewriting what B2B SaaS marketing looks like — from search to story, from clicks to credibility.

They’re not just running ads. They’re helping companies:
• Earn high-quality backlinks that compound SEO outcomes
• Get listed in tools like ChatGPT and other LLM interfaces for discoverability
• Rethink their entire marketing architecture, from funnel to feedback loop

Marketing is evolving from campaigns to ecosystems — and TripleDart is leading that shift.

Mailmodo – Where Emails Aren’t Just Read, They’re Used

Built by Aquibur Rahman and team, Mailmodo brings interactivity into the inbox. Their app-like email experiences are changing how brands onboard, engage, and convert — with 3× higher impact on average.

They’ve made email exciting again — and more importantly, effective.

These are the kinds of rooms that remind you:
No one has it all figured out. But the best founders? They show up, stay curious, and share what they’re learning in real time.

Big thanks to Shiyam Sunder Aquibur Rahman and the incredible folks at TripleDart and Mailmodo for creating this space. Truly energizing to be in a room full of ambitious, driven and builder-minded founders all under one roof.

Celebrating 10 Years of LegalWiz.in and the eChai Connections That Made It Personal

Celebrating 10 Years of LegalWiz.in and the eChai Connections That Made It Personal
10 Years of Legalwiz and a decade of meaningful connections.

Note : AI se nahi dil se likhta hu ...

Big congratulations to Shrijay Sheth and the entire LegalWiz.in team for completing 10 amazing years.

I have seen this journey very closely and been inspired all the time, not only business but the clarity and values Shrijay brings with him.

But todays celebration is more then just legalwiz but also about eChai Ventures, a community which is connecting people even before networking was a cool word. Almost a 10 years ago when I came across eChai and met Jatin Chaudhary at a Chai ki tapri in pure raw form of startup scene in city. And I met some amazing people through eChai , and Shrijay is one such gem of a person I met in an eChai event.

and in eChai , I have not only met founders and business but friends for lifetime, friends who play cricket together , party together , travel together.

It's incredible how one small communiy first idea by Jatin Chaudhary has connected so many of us and kept going on and on across the globe.

so Here's to Shrijay Sheth for 10 years of strength and leadership and to Jatin Chaudhary , kya bolu Jatin, bhai tu to OG hai .... 

AI’s Quiet Superpower: You Can Ask Without Feeling Dumb

AI’s Quiet Superpower: You Can Ask Without Feeling Dumb
You never needed a perfect answer.
You just needed a place to ask freely.

Was talking to a friend recently about how her mom uses Gemini — in Gujarati.

Now, she asks it everything.
Recipe tips. Health doubts. Translations.
No hesitation. No shame.

And it made me pause.

In the history of technology, this might be the fastest adoption we’ve ever seen — across all age groups.

Not because it’s smart.
Not because it’s fast.
But because i𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝗱𝗴𝗲.

You can ask the same question ten times.
You can say it wrong.
You can explore messy thoughts without fear of looking “dumb.”

That emotional safety is the real unlock.

 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 — 𝘄𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗮𝘀𝗸𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗰𝗼𝗻𝗱-𝗴𝘂𝗲𝘀𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗳𝗶𝗿𝘀𝘁?

That’s what this technology gives us:
A space to learn without fear.
To ask without ego.
To experiment without embarrassment.

At AICamp, we’re trying to bring that same judgment-free space to teams.
So employees can ask, build, and grow — without fear of being wrong.

Because transformation doesn’t start with the perfect question.
It starts when people feel safe enough to ask one.

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 — 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗮𝗿𝗼𝘂𝗻𝗱 𝘆𝗼𝘂 𝗽𝗶𝗰𝗸𝗲𝗱 𝘂𝗽 𝗔𝗜 𝗷𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁 “𝗳𝗲𝗹𝘁 𝘀𝗮𝗳𝗲”?

Would love to hear your stories.

--
This picture was captured at recent eChai Ventures event.

How Top D2C Brands Win on Blinkit & Zepto — Rohit Kaul’s Q-Commerce Field Notes with Plush, Perfora, Gobblecube

How Top D2C Brands Win on Blinkit & Zepto — Rohit Kaul’s Q-Commerce Field Notes with Plush, Perfora, Gobblecube
The most common mistake in quick commerce? Thinking getting listed is the win. The real game starts after that.

What This Read Is
A ground-up operator’s guide from Blume’s Rohit Kaul, featuring firsthand insights from three D2C founders navigating the trenches of quick commerce: Rinee from Plush (₹100Cr+ hygiene brand), Tushar from Perfora (oral care), and Sri from Gobblecube (data-driven ops for D2C).

Why It Matters Now
Every founder wants to get on Blinkit or Zepto. But what happens next? This piece explains what it takes to actually succeed post-listing—across platform economics, assortment strategy, and supply chain readiness. In a landscape where margins are thin and competition is brutal, these founders show what sustainable growth really looks like.

Key Takeaways or Insights

  • Category managers are the gatekeepers. You’re not selling to the consumer first—you’re selling to the manager. One of the founders got listed only after proving demand through Amazon (4.8 rating, high velocity).

  • Assortment drives performance. Most platforms don’t want your whole catalog. Plush shrunk their SKUs, picked top movers, and customized pitch decks for different cohorts (Blinkit’s urgent-use customers vs Zepto’s price-sensitive ones).

  • No listing is permanent. One founder said they were de-listed quietly after stagnant sales. You need consistent visibility, high fill rates, and weekly nudges to stay relevant to the algorithm and the human buyer.

  • Margins ≠ Strategy. Founders had to pick where to win: volume on Blinkit, premium margins on Amazon, or AOV expansion through owned channels. You can’t win on all fronts.

  • Operational sloppiness kills momentum. Sri talked about a brand that tanked due to missed replenishments and inconsistent pricing across platforms. Q-Commerce rewards predictability more than novelty.

Why I’m Recommending It
Too many startup decks glamorize “being on Blinkit.” This piece grounded me. It’s not about being fast—it’s about being operationally tight, smartly merchandised, and relentlessly proactive. If you're chasing quick commerce, this is your post-launch survival guide.

Closing Line
If you’ve ever thought, “Let’s get listed and figure it out”—read this first. These founders already did, and they’re still iterating every week.

eChai Hosts Top AI Leaders from Meta, NVIDIA, Zoom and Walmart at Zoom HQ in California

eChai Hosts Top AI Leaders from Meta, NVIDIA, Zoom and Walmart at Zoom HQ in California
“There is no limit to what we, as women, can accomplish.” - Michelle Obama
The Women in AI – SF Edition was one of those rare evenings that left us all a little more inspired, a little more hopeful, and a lot more connected.

Curated with deep intention and powered by Zoom Developers and eChai Ventures, we brought together powerhouse of women leaders from Meta , NVIDIA, Zoom, and Walmart to share their journeys—not just in building with AI, but in navigating leadership, responsibility, and community.

Each of these women brought their own light:
Sathiya Panneer (Engineering Lead, Zoom) grounded the conversation with her warm, no-fluff answers. Her realism and quiet strength reminded us that you can lead with empathy and impact.

Syamla Bandla (Senior Director, Production Engineering, Meta) shared details at a scale that made us pause and say: “Whoa.” Her clarity and calm as she spoke about infrastructure and engineering depth was simply masterful.

Rupali Deshpande (AI Learning Specialist, NVIDIA) brought laughter and learning together—sharing how she educates partners on GenAI while keeping the human context alive. (P.S. Don't forget your promise about NVIDIA stocks 😉)

Mamta Suri (Sr. Engineering Leader & AI Evangelist, Walmart) made us reflect deeply. Her concern about the long-term impact of AI on future generations was raw and real. She also dropped wisdom from her recent podcast on ethics and AI that still lingers in my mind.

💜 But beyond the panel, what made the evening unforgettable was the room — filled with women (and allies!) who showed up, supported, and sparked real conversations.

It wasn’t just an event. It was a mirror of what we’re capable of when we choose community over competition.

Huge thanks to eChai Ventures and Jatin Chaudhary for powering this powerhouse.

And to every person who showed up, asked a question, or just listened with intent — thank you. You made this evening truly magical.

Let’s keep showing up for each other. Let’s keep building. Together.

P.S. The last photo says it all — we’re still debating who actually won the “Chai with Khyati” rapid fire round. But honestly, we all walked away with the best prize: each other’s energy. ☕ 💞

The eChai Effect - In Their Words

“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Healthcare
Pharmint

Global B2B pharma supply chain ensuring accessibility and affordability.

Blockchain Development
Timechain Labs

Global blockchain development services.

FoodTech
MealPe

Online Food Ordering Product Suite for Native Audiences

Gaming
Zatun Games

Zatun is an award-winning, innovative indie game developer since 2007. We develop our IP and do work for hire.

HR Tech and Agencies
Mantras2Success

Hiring and Talent management across multiple countries.

Academia
Narayana Business School

Narayana Business School is recognized as the preferred destination for top companies seeking exceptional talent and future leaders.