Tobi, CEO of Shopify: “AI isn’t a suggestion anymore. It’s a baseline expectation.

This isn’t just another internal memo.
It’s one of the clearest founder perspectives yet on how deeply AI is shifting the way we work, build, and think.

In this message to the Shopify team, Tobi Lütke lays it out plainly:

 AI isn’t optional. It's now expected — in every role, across every craft.

He talks about:

  • Why AI is no longer just a consultation tool, but a workforce multiplier
  • Why the prototype phase of every project should start with AI
  • Why every team must explore AI before asking for more resources
  • And how learning to use AI well is the new core skill

But what hits hardest is the energy behind it.

This isn’t hype. It’s real. It’s founder-led.
Tobi’s not just talking about tools — he’s talking about a mindset shift for builders everywhere.

https://x.com/tobi/status/1909231499448401946

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