Jayadevan PK is an author, communications professional, and former journalist. He
wrote the business history book Xiaomi: How a Startup Disrupted the Market and
Created a Cult Following, which was first published by Harper Collins in 2021. The
book was translated into Chinese and Vietnamese. It is rated 4.4 ☆ on Amazon and
has dozens of positive reviews.

In 2022, he co-authored Digital Leapfrogs: How technology is reshaping consumer
markets in India with Prof. Vijay Mahajan and Dan Zehr from the University of Texas.
The wide-ranging book featured several successful Indian entrepreneurs and top
Indian consumer brands.

Previously, he hosted The Orbit Shift Podcast for Freshworks Inc. Across 60+
episodes, it uncovered practical insights for founders looking to scale their startups.
It was conceived and produced from scratch and featured top guests including
Fortune 500 board members, founders such as Cal Henderson (CTO of Slack), and
experts like Johanna Flower (2x IPOs) and Tyler Sloat (former CFO of Freshworks
Inc). It has been the number one podcast on iTunes and among the top ten business
podcasts on Spotify. He has also co-hosted The Use Case Podcast, and newsletter
during the pandemic. It featured primarily Indian startup founders, investors, and
operators. The podcast, accompanied by a long-form Substack newsletter (3000+
subscribers, $1000 ARR), was shelved later as our jobs took over.

Jayadevan also wrote a column on technology and startups for Moneycontrol (50+
editions) and has appeared on several podcasts as a guest on topics such as
business communications, and career moves and as a commentator on startups and
technology.

In 2015, Jayadevan co-founded FactorDaily, an award-winning newsroom backed by
Accel Partners, Blume Ventures, and several angel investors. Previously, he was a
journalist writing for The Economic Times, reporting for Deutsche Welle and several
other publications of note.