Madhavan is the co-founder of Kulhad King Beverages and the founder of Mad-Four Consulting. He founded Mad-Four Consulting with a passion to help other small, medium and large scale businesses focus on their core operations without the hassle of worrying about Marketing and Human Resource management. Mad-Four Consulting currently provides Marketing and Human Resource management services.

Madhavan was doing freelance Social Media Management services for several clients before starting Mad-Four Consulting. He also won 'Star Intern' while he interned remotely for a Digital Marketing Agency during the Covid-19 lockdown back in 2020.

After interning and freelancing, now Madhavan has founded his own company, Mad-Four Consulting, to provide services to more number of clients with a larger team who is also as passionate as him in the work they do.