Earthyweaves, a brand born out of the vision and passion of our founder, Swetali Mahapatra. Swetali is not just the driving force behind Earthyweaves; she embodies the brand's commitment to transforming heritage artistry to modern everyday wear with sustainability at the core and a focus on the revival of India’s rich handloom traditions.

Swetali’s journey is deeply intertwined with her family's legacy in Sambalpuri handloom. Her great grandfather, the renowned Padmasree Kruthartha Acharya, was a stalwart in preserving and promoting Sambalpuri handloom. This conection to her roots sparked Swetali’s desire to not only honor her roots but to also ensure these endangered weaves find their place in today’s world.