Tanvir Vora, Founder of Blouse of Zardozi

My name is Tanvir Vora, and I am the founder and creative head of Blouse of Zardozi, an artisanal couture label rooted in heritage craftsmanship and based in Ahmedabad, Gujarat. This brand was born out of a deep personal legacy—my grandfather was a Zardozi artisan for Gujarat’s royal families, and his practice of intricate hand embroidery left a lasting impression on me. What began as an emotional and cultural inheritance has evolved into a professional mission: to revive, sustain, and contemporize the age-old craft of Zardozi embroidery through thoughtful design, innovation, and community empowerment.

At Blouse of Zardozi, we specialize in creating heirloom-quality garments and accessories—each piece handcrafted by a team of over 100 skilled artisans, many of whom have practiced their craft for over five decades. Our range includes bespoke blouses, potli bags, kurta sets, clutches, and unstitched dress materials, featuring rich fabrics like silk, velvet, and gaji, adorned with traditional Zardozi, Marodi, and Aari embroidery techniques. Every design is an original creation and reflects a harmonious fusion of classical opulence with a contemporary sensibility. Our products are not only fashion statements but also cultural documents—preserving history, craftsmanship, and regional storytelling in every stitch.

Having studied fashion at NIFT Bengaluru, I bring a design-centric, research-led, and hands-on approach to building this brand. Over the past few years, I have collaborated with over 20 hand-embroidery artisans across India, sourced vintage embroideries dating back to the 1950s, and worked extensively with traditional weavers to integrate authentic Indian textiles into our pieces. Our platform is not just a fashion label; it is a movement toward dignity, sustainability, and global recognition for Indian handwork.

Through Blouse of Zardozi, we aim to position Ahmedabad as a premier destination for handcrafted Zardozi, while creating ethical employment and reviving a glorious tradition with pride and purpose.