Udit Kapadia - Founder and CEO, FunnelFreaks

Udit Kapadia

Founder and CEO, FunnelFreaks

Udit is a Conversion Rate Optimization (CRO) Consultant, Entrepreneur, and Storyteller. He completed his BTech in Computer Science and Engineering from Ahmedabad University (2023).

He is the founder of Funnel Freaks, a MarTech agency that helps D2C brands build strong data infrastructure, effectively utilize and visualize it, and optimize their digital channels like websites and apps through experimentation. Whether it’s optimizing a checkout flow, increasing lead generation, or refining data tracking, FunnelFreaks helps teams move faster, smarter, and with confidence.

Udit is a firm believer of creating and discovering stories that are unconventional yet incredible. Obsessed with data and digital experience, he is venturing into building services for D2C brands that are both effective and affordable- and infused with the latest developments of Agentic AI and Automations.

Fond of linguistics, literature and culinary arts, he is a great cook and loves to dive into philosophy from time to time.

Most of the time, you will find him debating with himself.

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