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Don't Make Me Think

A Common Sense Approach to Web Usability

The best interface never makes the user stop and wonder how it works.

by Steve Krug

Steve Krug argues that the first law of usability is that a page should be self-evident, so users never have to think about how to use it. Through short chapters and clear examples he covers navigation, page layout, and removing needless words. He also champions cheap, frequent usability testing over expensive formal studies.

Founders ship products that real strangers must figure out in seconds. Krug shows how to spot friction, cut clutter, and run lightweight usability tests that catch problems before they cost you signups.

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