We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 534 founders registered. See your city

Brand assets

The eChai logo

For partner brands, event hosts, and anyone writing about eChai. Vector files for anything that gets printed or scaled, PNGs for everything else. Take what you need.

Download all files ZIP · 2.9 MB · 9 vector files, 31 PNGs

The logo

The full lockup is the default. Use the version built for the background it sits on rather than putting the logo in a white box on a coloured page.

eChai logo, primary
Primary White and light backgrounds SVG PNG
eChai logo, reversed
Reversed Dark backgrounds SVG PNG
eChai logo, one-colour black
One-colour black Print, stamps, faxes SVG PNG
eChai logo, one-colour white
One-colour white Photographs, dark print SVG PNG

The mark on its own

For an avatar, a favicon, or anywhere the name is already written beside it. Do not redraw or recolour it.

eChai mark, orange
Orange The default SVG PNG
eChai mark, black
Black One-colour print SVG PNG
eChai mark, white
White Dark backgrounds SVG PNG

The wordmark on its own

Where the mark would be redundant, such as a row of partner logos that is already all marks.

eChai wordmark, black
Black Light backgrounds SVG PNG
eChai wordmark, white
White Dark backgrounds SVG PNG

Colours

Orange is the mark and the only colour the logo is ever drawn in. The rest are the site's own, listed so a co-branded page can sit beside it.

eChai Orange #FB761C The mark
Ink #000000 The wordmark
Plum #22132B Site background
Cream #FAF6EE App tile
Paper #ECE9E3 Text on plum

Using it

  • Leave it room. Keep clear space around the logo of at least half the height of the mark, on every side.
  • Do not set it too small. The full lockup holds down to about 120px wide on screen, or 30mm in print. The mark on its own holds to about 24px, or 8mm. Below that the rings inside it stop resolving.
  • Do not redraw it. No recolouring, no stretching, no rotating, no outlines, no shadows, and no substituting the wordmark with a typeface.
  • Do not build it into another logo. Set eChai's logo beside yours with space between them, rather than locking the two into one mark.
  • Put it on enough contrast. On a photograph use the one-colour white version over a dark enough part of the image.

How to describe eChai

Copy any of these as they are.

One line

eChai Ventures is a founder network that brings founders together across 25+ cities.

Short

eChai Ventures is a founder network that has been bringing founders together since 2009, city by city, through meetups, dinners, and workshops across 25+ cities in India and beyond.

Full

eChai Ventures is a founder network that has been bringing founders together since 2009. It runs meetups, dinners, workshops, and Startup Demo Days across 25+ cities in India and beyond, alongside a founder directory, a startup grid of who is building what in each city, and curated guides on starting up, going to market, and how founders use AI. eChai is where founders meet the people they end up building with.

Anything else

Need a format that is not here, a logo for a specific placement, or photographs from an event? Write to [email protected].

eChai Partner Brands