Brand assets
The eChai logo
For partner brands, event hosts, and anyone writing about eChai. SVG for the web, PDF for anything going to print, PNG for everything else. Every file has a transparent background, so the logo sits on whatever colour you already have. Take what you need.
Download all files ZIP · 2.8 MB · 9 SVG, 9 PDF, 31 PNG
The logo
The full lockup is the default. Use the version built for the background it sits on rather than putting the logo in a white box on a coloured page.
The mark on its own
For an avatar, a favicon, or anywhere the name is already written beside it. Do not redraw or recolour it.
The wordmark on its own
Where the mark would be redundant, such as a row of partner logos that is already all marks.
Putting eChai on your website
Use the SVG. It stays sharp on any screen and at any size, and it is a fraction of the weight of a PNG. Take Primary if your background is white or light and Reversed if it is dark.
Every file here is transparent, including the PNGs. The coloured panels above are backgrounds this page paints so each version can be seen where it belongs; they are not part of the files. Nothing needs cutting out, and there is no white box to remove.
Colours
Orange is the mark and the only colour the logo is ever drawn in. The rest are the site's own, listed so a co-branded page can sit beside it. For print, eChai Orange converts to C0 M53 Y89 K2; confirm it on press rather than trusting a screen, since the conversion depends on the stock.
Using it
- Leave it room. Keep clear space around the logo of at least half the height of the mark, on every side.
- Do not set it too small. The full lockup holds down to about 120px wide on screen, or 30mm in print. The mark on its own holds to about 24px, or 8mm. Below that the rings inside it stop resolving.
- Do not redraw it. No recolouring, no stretching, no rotating, no outlines, no shadows, and no substituting the wordmark with a typeface.
- Do not build it into another logo. Set eChai's logo beside yours with space between them, rather than locking the two into one mark.
- Put it on enough contrast. On a photograph use the one-colour white version over a dark enough part of the image.
- Print from the PDF, not the PNG. The PDF is the same curves as the SVG with nothing rasterised, so it stays sharp at any size a press can hold. A PNG is fixed pixels and will soften as it is scaled up.
How to describe eChai
Copy any of these as they are.
One line
eChai Ventures is a founder network that brings founders together across 25+ cities.
Short
eChai Ventures is a founder network that has been bringing founders together since 2009, city by city, through meetups, dinners, and workshops across 25+ cities in India and beyond.
Full
eChai Ventures is a founder network that has been bringing founders together since 2009. It runs meetups, dinners, workshops, and Startup Demo Days across 25+ cities in India and beyond, alongside a founder directory, a startup grid of who is building what in each city, and curated guides on starting up, going to market, and how founders use AI. eChai is where founders meet the people they end up building with.
Anything else
Need a format that is not here, a logo for a specific placement, or photographs from an event? Write to [email protected].
And if you are here because you are considering working with eChai, the partnership page says what a year as a partner brand comes with.
