Made in Japan
Akio Morita and Sony
How Sony turned bold product bets into a global brand.
Akio Morita recounts founding Sony in postwar Japan and building it into a global electronics powerhouse. He describes the conviction-driven product decisions behind hits like the transistor radio and the Walkman, often against market research. The book also reflects on Japanese management, US and Japanese business cultures, and global trade.
Founders see how visionary product conviction can beat conventional market research and create entirely new categories. Morita's perspective on building a brand across cultures and markets remains a touchstone for going global.
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Questions, answered
What is Made in Japan about?
Founders see how visionary product conviction can beat conventional market research and create entirely new categories. Morita's perspective on building a brand across cultures and markets remains a touchstone for going global.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
