Maverick
The Success Story Behind the World's Most Unusual Workplace
Hand employees real freedom and watch the company thrive.
Semler recounts how he tore up the rulebook at Semco, letting workers set their own hours, choose their managers, and even decide their pay. The book chronicles the messy, radical experiment in trusting people that turned a struggling Brazilian firm into a celebrated case study in workplace democracy.
Founders obsess over control and process, yet Semler shows how removing both can unlock ownership and resilience. It is a provocative model for building a culture where autonomy, not hierarchy, drives performance.
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