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Maverick

The Success Story Behind the World's Most Unusual Workplace

Hand employees real freedom and watch the company thrive.

by Ricardo Semler

Semler recounts how he tore up the rulebook at Semco, letting workers set their own hours, choose their managers, and even decide their pay. The book chronicles the messy, radical experiment in trusting people that turned a struggling Brazilian firm into a celebrated case study in workplace democracy.

Founders obsess over control and process, yet Semler shows how removing both can unlock ownership and resilience. It is a provocative model for building a culture where autonomy, not hierarchy, drives performance.

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Questions, answered

What is Maverick about?

Founders obsess over control and process, yet Semler shows how removing both can unlock ownership and resilience. It is a provocative model for building a culture where autonomy, not hierarchy, drives performance.

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