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Same as Ever cover

Same as Ever

A Guide to What Never Changes

Bet on the things that never change.

by Morgan Housel

In a series of short stories, Housel argues that the smartest strategy is to study what stays constant about human behavior rather than predicting what will change. He explores enduring patterns around fear, greed, risk, and expectations. The book is a collection of timeless lessons drawn from history and psychology.

Founders waste energy forecasting the unpredictable, and this book redirects attention to the durable truths of human behavior they can actually plan around. Its lessons on risk, expectations, and overconfidence apply directly to building and leading.

Where to get it