The Inmates Are Running the Asylum
Why High Tech Products Drive Us Crazy and How to Restore the Sanity
Stop letting programmers design the products users hate.
Cooper argues that high tech products frustrate people because they are designed by engineers optimizing for what is easy to build rather than what users actually need. He introduces personas and goal-directed design as a remedy and makes the business case for interaction design as a distinct discipline. The book popularized personas for a wide audience.
Founders in tech often let engineering convenience dictate the product, and Cooper shows why that quietly destroys usability and market value. The book makes a sharp business argument for putting design authority in the right hands early.
Sign in to mark this read or add it to your want-to-read list.
Questions, answered
What is The Inmates Are Running the Asylum about?
Founders in tech often let engineering convenience dictate the product, and Cooper shows why that quietly destroys usability and market value. The book makes a sharp business argument for putting design authority in the right hands early.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
