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Tribal Leadership

Leveraging Natural Groups to Build a Thriving Organization

Every organization is a set of tribes, and culture is the lever.

by Dave Logan, John King, and Halee Fischer-Wright

Drawing on an eight-year study of roughly 24,000 people across two dozen organizations, the authors argue that every company is made up of tribes of 20 to 150 people. They map five cultural stages, from despairing to inspired, and show how the language and relationships in a group reveal its stage. Tribal leaders move people up a stage at a time to unlock far higher performance.

As a startup scales past the founding handful, culture stops being a vibe and becomes a system you either shape or inherit. This book gives founders a concrete model for reading and upgrading the tribes forming inside their company.

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