The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

14 books on Startups & Entrepreneurship for timeless

  1. Connect the Dots cover

    Rashmi Bansal

    Twenty Indian entrepreneurs who built ventures without an MBA.

    Connect the Dots profiles 20 entrepreneurs who succeeded without an MBA, organized into three sections the author calls Jugaad, Junoon, and Zubaan. The book argues...

  2. Dare to Lead cover

    Brené Brown

    Brave leadership starts with the courage to be vulnerable.

    Brown applies her research on vulnerability and courage to leadership, arguing that daring leaders lean into hard conversations rather than armor up. The book covers...

  3. Don't Make Me Think cover

    Steve Krug

    The best interface never makes the user stop and wonder how it works.

    Steve Krug argues that the first law of usability is that a page should be self-evident, so users never have to think about how to use it. Through short chapters and...

  4. Indistractable cover

    Nir Eyal with Julie Li

    Master internal triggers to do what you actually plan to do.

    Indistractable argues that distraction starts from within, driven by our attempts to escape discomfort, and offers a system for staying focused. Eyal covers mastering...

  5. Observing the User Experience cover

    Mike Kuniavsky (later editions with Elizabeth Goodman and Andrea Moed)

    A hands-on toolkit for actually doing user research.

    This practitioner's guide walks through the practical methods of user research, from interviews and surveys to usability testing and field studies. It explains when to...

  6. On Writing Well cover

    William Zinsser

    Write clearly by stripping every sentence to its cleanest components.

    A practical guide to writing nonfiction with clarity, simplicity, and humanity. Zinsser argues that good writing comes from ruthless editing, plain words, and respect...

  7. Only the Paranoid Survive cover

    Andrew S. Grove

    Spot the strategic inflection point before it destroys your business.

    Andy Grove introduces the strategic inflection point, the moment when the fundamentals of a business shift and the old way of competing stops working. Drawing on...

  8. Product Demos That Sell cover

    Steli Efti

    Turn your product demo into a closing tool.

    This short, tactical book teaches SaaS founders and sales teams how to run product demos that actually convert into deals. Efti covers preparation, qualification,...

  9. Startup Communities cover

    Brad Feld

    Entrepreneurs must lead the community they want to build.

    Drawing on his experience building Boulder's startup scene, Feld lays out the Boulder Thesis for creating a thriving entrepreneurial community in any city. He argues...

  10. Stay Hungry Stay Foolish cover

    Rashmi Bansal

    Twenty-five IIM graduates who chose the hard road of building businesses.

    Stay Hungry Stay Foolish tells the stories of 25 MBAs from IIM Ahmedabad who left secure, lucrative jobs to become entrepreneurs. Through their journeys, the book...

  11. The Innovator's Dilemma cover

    Clayton M. Christensen

    Why doing everything right can still cost market leaders everything.

    Clayton Christensen explains why well-managed, successful companies often fail when faced with disruptive technologies. Listening closely to their best customers and...

  12. This Time Is Different cover

    Carmen M. Reinhart and Kenneth S. Rogoff

    Eight centuries of data showing crises always rhyme.

    This Time Is Different analyzes financial crises across sixty-six countries and eight centuries, covering government defaults, banking panics, currency crashes, and...

  13. When Genius Failed cover

    Roger Lowenstein

    How brilliant minds and too much leverage nearly broke the financial system.

    When Genius Failed chronicles the rise and spectacular collapse of Long-Term Capital Management, a hedge fund staffed with Nobel laureates and star traders. Their...

  14. Your Money or Your Life cover

    Vicki Robin and Joe Dominguez

    Money is life energy, so spend it deliberately.

    The book reframes money as the life energy you trade your hours for, then walks through a nine-step program to track every dollar, cut spending, and align money with...

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