Had an amazing time on the eChai's panel discussion last weekend about D2C startups, alongside Sanil Jain of 'The Better Shop' and Aayush Poddar of 'The Messy Corner'. 🚀

One of the highlights of the event was the exceptional quality of questions from the audience. 💡

Drawing from my own experiences, I was able to contribute to the discussion by sharing insights from my journey of building Clapper 🎬, and working with SUGAR Cosmetics.

Building Clapper, has given me a unique perspective on engaging with a young and dynamic audience. Understanding their preferences and constantly innovating to meet their needs has been key to our success. 💪

Whereas working with SUGAR Cosmetics has helped to understand the significance of branding and marketing in the beauty and personal care sector.

I hope that the insights shared during the session will inspire others to embark on their own journey. 🙏

Let me take you back to where it all began - how I crossed paths with my co-founders, Bharat and Vipul. We were buddies who embarked on our entrepreneurial journey in 2011 with our SAAS venture, "Depasser Infotech," where we dabbled in tech services. Fast forward to 2016, the eCommerce scene picked up pace, and we decided to dive into that realm alongside our existing venture. However, navigating the eCommerce landscape proved challenging, especially with the logistical hurdles we encountered. During this time, Vipul reached out to his friend Paresh, who had a wealth of experience in logistics, seeking advice on our predicament. The more we delved into it, the more apparent it became that many others in the eCommerce sphere faced similar issues.

That's when Paresh brought Nikul into the fold, leveraging his expertise in logistics and finance. In 2017, the five of us came together to launch iThink Logistics. We each brought something unique - Vipul's strategic acumen, my knack for communication, Bharat's tech savviness, Paresh's operational prowess, and Nikul's financial wizardry. With a shared vision to transform eCommerce logistics, iThink Logistics was born.

Today, we proudly stand with over 10,000+ eCommerce brands, providing them with a one-stop solution for all their logistics needs.

Taniya Biswas

and I are sisters – we met when she was born (since she is younger to me)! But the decision to become co-founders was made roughly a decade ago. We toyed with a few ideas before finally founding Suta in 2016.

Before co-founding Suta, Taniya (Ta) and I were both passionate about creating a venture of our own, which would serve the greater good. We both let go of lucrative corporate jobs, driven by this vision and our passion for meaningful change. Suta was born of our own nostalgic love for cotton sarees – those worn by the womenfolk in our homes. 

We wanted to bring back sarees into the mainstream as versatile garments for everyday wear, instead of being relegated to pujas and festivities alone. That’s how Suta came to be. 

Today, we’re focused on reviving heirloom Indian crafts through our products and finding them audiences across India and even internationally. Our motto is to ensure that the weavers and artisans we work with (17,000+) have a regular source of income, the means and motivation to pursue their crafts, and do not have to migrate from their ancestral homes to larger cities in search of work.

As co-founders, we follow a very fluid process and both of us jointly undertake our responsibilities. We believe that we work best when we work together, and that our two minds are better than either by itself. That said, I am better with more analytical processes and decisions, while Ta is a creative minefield.