When Jitendra Joined a Small Room and a Big Dream and Grew Into the Person Who Defined How Brands.live Builds

When Jitendra Joined a Small Room and a Big Dream and Grew Into the Person Who Defined How Brands.live Builds
At eChai, we've been capturing stories of founders and the people who stood with them at the very beginning. These are the first hires, the ones who took responsibility early on, grew with the company, and shaped the founder's journey in ways far beyond their job description.

Here's how Bhavesh Patel, Co-Founder of Brands.live, remembers his first hire, Jitendra Singh:

Thinking about my first hire takes me straight back to 2008, to a small room, a big dream, and one quiet, sincere guy called Jitendra Singh sitting next to me with an old PC and unlimited patience. 

How I found Jitendra

I didn’t “recruit” Jitendra in the traditional sense; I almost stumbled into him.  

Back then, I was just starting to translate my creative obsession into a real business, and I needed someone who could learn fast, stay curious, and not run away when things broke. 
Jitendra came in with a basic design and multimedia background, but what stood out was his humility and hunger to learn, not the resume.

We began working together with no clear JD, no HR process, just a shared belief that we could build something meaningful with design, motion, and technology at the core.

Multiple roles, one person

From day one, Jitendra became “everything”:  

- Designer in the morning, video editor in the afternoon, troubleshooter at night. 
- Motion graphics, 3D modeling, animation, post-production, whatever the project demanded, he would dive into it.
- When clients needed something “impossible by tomorrow,” he would stay back with me for those classic sleepless nights, quietly figuring it out frame by frame.

There were days when he was running renders on one system, coding or using scripts on another, and brainstorming storyboards with me in between.

We didn’t call it “full stack” then, but that’s what he was for our creative and tech workflows.

Learning technology together

The industry changed dramatically in these years, from Flash and ActionScript days to today’s advanced tools and workflows.

Every time technology shifted, instead of getting insecure, Jitendra got excited.  

We learned new software, new formats, new platforms side by side – sometimes from courses, mostly from trial and error and YouTube at 2 AM.

That habit of being a lifelong learner became part of our culture long before we had words like “learning organisation” on any deck.

What it changed for me as a founder

Before Jitendra, I was a solo hustler. After Jitendra, I became a founder who could think in terms of “we.”  
Knowing that there is one person who will stand with you in chaos, who will treat every project like his own, fundamentally changes your risk appetite.  

I could say “yes” to bigger, more complex projects because I trusted his ownership more than his skill set – the skills we could always build.

He forced me, indirectly, to grow up as a leader: to delegate, to explain vision, to give feedback, to think long term about people, not just projects.

What it meant for the company and our culture

If someone wants to understand what my companies are like from the inside, I just ask them to look at Jitendra’s journey. 

We have always bet on people who are:  

- Multi-disciplinary, not boxed by a title  
- Curious about technology  
- Comfortable with ambiguity  
- Ready to put in the hard, unglamorous hours when required

The “first hire energy” shaped everything – our culture of experimentation, our bias for learning over credentials, and our loyalty to the ones who build with us from the ground up.  

Even today, when we hire, I unconsciously look for a little bit of that Jitendra DNA, humility, ownership, and the ability to grow with the work, not just do the work. 

When Salomi Took a Bet on an AI Food Tech Startup and Ended Up Building the Innovation Team That Defined It

When Salomi Took a Bet on an AI Food Tech Startup and Ended Up Building the Innovation Team That Defined It
At eChai, we have been capturing stories of founders and the people who stood with them at the very beginning. These are the first hires, the ones who took responsibility early on, grew with the company, and shaped the founder's journey in ways far beyond their job description.

Here's how Himanshu Upreti, Co-Founder of AI Palette, remembers his first hire, Salomi Naik:

When my co-founder and I started AI Palette, we had a clear-eyed view of the problem we were going after. Food and beauty trends are deeply local, what sells in Tamil Nadu is not what sells in Maharashtra, and neither maps cleanly onto what's trending in Southeast Asia or the Middle East. We knew from day one that a team of people who all thought the same and ate the same food was going to be the worst possible foundation for that kind of work. Diversity, for us, wasn't a policy. It was a product decision.

Our first employee, Salomi Naik, found us through a cold message on LinkedIn which told us something immediately. She wasn't waiting to be discovered. She had come through multiple startups, had zero patience for bureaucracy, and a very high tolerance for ambiguity. In many ways, she wasn't just our first hire, she was a co-founder in everything but the formal title. She shaped how we worked, learned the real capabilities and limitations of AI by sitting closely with our data science teams, and eventually built and led our Innovation team, one that had a significant hand in shaping the product direction at AI Palette.

The ripple effect of that first hire was something I didn't fully appreciate until much later. Salomi set a tone, and that tone attracted more leaders like her. Our marketing leader, our VP of People Experience, the leadership team we built had strong women at the table, and it genuinely changed the quality of our decisions. There were moments, especially the harder people decisions, where that balance of perspectives made all the difference. Your first hire doesn't just fill a role. They set a template for what kind of company you're actually building.

The Social Architects of an Experience-Led World

The Social Architects of an Experience-Led World
Across cities, belonging is taking shape through smaller, more intentional communities. People are spending time in neighbourhood circles, interest-led groups, and shared experiences that bring them into closer conversation with others who are navigating similar questions about work, relationships, and direction.

Within these settings, conversation often becomes a place where people think more clearly about their lives. An evening spent with the right mix of people can stay in someone’s mind for months. A thoughtful exchange can influence how a person approaches a partnership, a career decision, or a commitment that unfolds gradually over time.

This is where social architects play an important role. They design intentional human gatherings with a clear purpose. They think carefully about who should be in the same setting, how the interaction should flow, and what kind of environment will help people speak with honesty and listen with attention. Their work shapes how modern communities form and how individuals move forward with greater self-understanding.

Radhika Mohta offers one example of this role in practice. Through structured relationship programs and curated gatherings, she creates experiences where people explore compatibility and emotional readiness with reflection and care. Many participants leave with insights that continue to influence their personal choices long after the gathering ends.

I have noticed a similar purpose in how she curates eChai startup meetups in Bengaluru. These gatherings bring founders together with a shared purpose. The conversations are guided in a way that helps people move beyond surface updates and talk about what they are truly navigating. 

There are many others doing similar work across cities and communities. The formats may evolve. Groups may shift. People move on to different phases of life. Yet the lived experience of having once been part of a meaningful gathering often leaves a lasting imprint on the individual. That influence does not always show up when people try to measure the long-term value of a community or event, yet it continues to shape decisions, confidence, and direction in quiet and lasting ways.

For founders and builders working across technology and society, these experiences become part of how they think about trust, alignment, and community in their own work. The way they form teams or engage with users is shaped by moments where they themselves experienced meaningful dialogue.

Seen at a broader scale, social architects support the flow of human connection in a time of constant change. They help people find one another with intention. They create the conditions where reflection can lead to thoughtful action.

As life becomes increasingly digital, this kind of work keeps human interaction grounded and present, ensuring that communities continue to grow through shared understanding and lived experience.

When the City Becomes the Meeting Room

When the City Becomes the Meeting Room
Being part of today’s eChai Ventures Heritage Founders Walk in Ahmedabad was a powerful reminder of why this city holds such global and personal significance.

Ahmedabad is not just a growing urban centre. It is India’s first UNESCO World Heritage City, a place where centuries of architecture, craft, community living, and cultural memory continue to coexist with modern ambitions.

As part of the founders’ initiative it is a way for founders and professionals to step out of meeting rooms and screens, and into the living fabric of the city.

Walking through the pols, temples, mosques, chowks, and bylanes, we didn’t just encounter heritage structures, we encountered stories, livelihoods, restoration efforts, local entrepreneurship, and people who are preserving, reinterpreting, and reshaping the old city in their own ways.


Conversations unfolded naturally about work, ideas, urban challenges, culture, startups, conservation, and community over khaman, jalebi and chai of famous Chandravilas palace, another heritage food outlet of Amdavad. 

In a UNESCO World Heritage City, heritage is not meant to be observed from a distance. It is meant to be walked, listened to, and lived with.

Grateful to be part of a founders’ community that believes city-building begins with understanding the city first.

As I have been part of Heritage walk over the years, I can see & observe the transformation of the living heritage of the city. The lanes are getting paved, the facades getting restored and the living heritage trying hard to keep pace with changing surroundings. 

And a great way to start new year 2026 ! 

The walk was conducted by Dhaumil Parmar.

Design Thinking in Practice - Notes from an eChai Design Meetup in Ahmedabad

Design Thinking in Practice - Notes from an eChai Design Meetup in Ahmedabad
“Design thinking isn’t a buzzword anymore. It’s becoming a core leadership skill.” 💡

Last month, I had the joy of speaking at the eChai Ventures Ahmedabad Design Meetup at the beautiful iHub premises in Ahmedabad. I must say this campus has a personality of itself. The aura of the space itself invites creativity and innovation. The audience had settled down and the speakers were just starting the introductions.

On stage with me were fellow women founders and designers, Kushboo Shah (Principal Designer, Studio Juxta), Drashti Vora (Partner at Studuo - Branding & UI/UX), Sheel Damani (Founder and Principal Strategist, Fruitfly Design), Isha Nadkarni Talsania (Co-founder Future Learning Circles), Rujuta Shah (Founder - Studio Oblique) who are quietly (and boldly) shaping the next wave of digital products.

Big credit to Jatin Chaudhary for putting together such a well-structured and purposeful meetup. Events like this only happen when there’s real intent and strong execution behind them.

We shared stories from nuances of real‑world projects: launches that created impact, projects that gave freedom to experiment, and moments where a single user interview or a question or the persistence to keep going changed the entire roadmap.

What stayed with me was the curiosity in the room.
“Where do you draw the line between business asks and user needs?”
“How do I find a way to express my creative way in my work which comes with constraints of its own?”
“What are the practical ways in which AI has helped you in your process?”
These weren’t theoretical questions; they came from product owners, founders, and designers wrestling with live products and real constraints.

The takeaways were crisp and actionable. It was inspiring to see design thinking applied across such a wide spectrum—healthcare, fintech, SaaS, education—and to feel how powerful it becomes when teams truly put humans at the center of every decision. 🧠✨

If you’re designing products today, design thinking isn’t a “nice to have” anymore—it’s your competitive edge.

Were you at the meetup, or have a story where design thinking changed your product’s direction?

👇 Share your experience in the comments, and if you’d like to swap notes or collaborate on human‑centered product journeys, let’s connect. 💬✨

The eChai Effect - In Their Words

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.