What do DDP and DDU/DAP mean, and which should I choose at checkout?
DDP (Delivered Duty Paid) means you collect and pay the destination duty upfront so the customer's price is all-in with zero surprises at the door; DDU/DAP (Delivered at Place, the modern term for DDU) means the customer pays duty on delivery, which is cheaper for you but causes refused deliveries and angry reviews when people get surprise bills. For a D2C brand, DDP is almost always worth the extra cost and complexity, it's the difference between a smooth international unboxing and a returned parcel. Use your logistics partner's or Shopify's duty calculator to quote DDP prices accurately rather than guessing.
Go deeper
3 resources, 1 India-specific, 1 link-checked.
🛠️ Tool
✓ Link checkedIndiaPaidBeginner
The India-based way to ship cross-border with customs paperwork handled for you, relevant here because it bundles compliant export documentation with the actual shipment, reducing what you have to file yourself.
A concise, practitioner-written explainer of the full Incoterms set (not just DDP/DDU) from a global freight forwarder, useful once you're negotiating shipping terms with any partner, not just Shopify checkout.
The clearest breakdown of the two Incoterms that matter most for D2C checkout decisions, who pays duty, and what it means for customer experience and your margin.
