We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 158 founders registered. Any city that reaches 20 interested founders is on too. See your city
Sell on marketplaces & offline

Is getting onto Myntra harder than Flipkart? What do I actually need?

Yes, meaningfully harder, Myntra reviews every brand manually through partners.myntrainfo.com and rejects most applications, and the single biggest factor in approval is that you're already selling with documented volume on at least one other marketplace like Amazon, Flipkart or Nykaa. You'll need a registered trademark or a brand authorisation letter, GST, PAN and product samples, and even a clean application can take 30-60 days start to live. Don't lead with Myntra as your first marketplace, prove velocity elsewhere first, then apply.

Go deeper

4 resources, 4 India-specific, 2 link-checked.

🛠️ Tool
✓ Link checked India Free Intermediate

The only official Myntra onboarding portal, Myntra explicitly warns sellers off third-party 'registration' links, so this is the one URL that matters.

Myntra Partner Portal, Official Onboarding

From partners.myntrainfo.com by Myntra

  • Register with GSTIN, brand details, trademark or authorisation letter
  • Sole proprietorships through private limited companies are eligible with proper documentation
  • Approval review typically runs 7-15 working days once submitted, full onboarding 30-60 days
Open partners.myntrainfo.com
▶️ Video
✓ Link checked India Free Beginner

A screen-share walkthrough of the actual Myntra Partner Portal form fields, which is easier to follow the first time than reading a text guide.

How to Register on Myntra Seller Account (Step-by-Step Guide)

On YouTube by YouTube creator

  • Shows the live partner-portal registration form field by field
  • Covers document upload sequence for GST, PAN and trademark
  • Good companion to the official portal, not a replacement for it
Watch on YouTube youtube.com
📄 Article
India Free Intermediate

A more operator-focused walkthrough of Myntra onboarding than Myntra's own portal copy, written by a company whose entire business is plugging brands into these marketplaces.

Myntra Seller Registration, How to Sell on Myntra

From Unicommerce Blog by Unicommerce

  • Prior selling history on another marketplace strongly improves approval odds
  • Trademark or brand-authorisation letter is a hard requirement
  • Full onboarding-to-live timeline can run 30-60 days
Open unicommerce.com
📄 Article
India Free Intermediate

Covers Myntra Rising Stars, the zero-commission onboarding track for emerging D2C brands, genuinely useful if you're early-stage and fashion/beauty/lifestyle, since it changes the math on whether Myntra is affordable pre-scale.

From Startup to Scale: Myntra's Zero-Commission Model Is Powering India's Next D2C Wave

From YourStory by YourStory

  • Myntra Rising Stars (MRS) waives commission for eligible emerging D2C brands
  • Brands report Myntra becoming their second-largest channel after owned D2C within a few years
  • Strategic account management is available as a paid service layer on top
Open yourstory.com

Terms in this answer

People also ask

eChai Partner Brands