Flipkart vs Amazon, which should I pick first if I can only do one?
The short answer
There's no universal answer, Flipkart's zero-commission tier under ₹1,000 and deeper Tier 2/3 penetration make it strong for fashion, home and value-priced categories, while Amazon skews toward urban premium buyers and has the stronger advertising and Brand Registry ecosystem. Directionally, Amazon's all-in seller costs run somewhat lower than Flipkart's on a like-for-like sale once you stack commission, fixed fees, collection and shipping, but this shifts by category and changes often, so model your own numbers rather than trusting a blog's percentages. Most scaled sellers end up running both within a year or two anyway, so pick based on where your category's buyers already are, not on fee percentages alone.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
A category-by-category fee comparison across India's biggest marketplaces, the most useful single reference for deciding where your specific product category nets out best, though treat the percentages as directional.
Why we picked it
The official step-by-step walkthrough of the 8-step registration flow, contact verification, GST/PAN, signature, store details, bank details, first listing.
Why we picked it
The official starting point, registration, category list, fee schedule. Start here before any third-party 'how to sell on Flipkart' guide.
