What trademark class do I actually file under for my D2C brand, just one, or more?
Start with your core product class, Class 3 for cosmetics/skincare, Class 25 for apparel, Class 29/30 for food, Class 9 for electronics, and strongly consider adding Class 35 (retail/e-commerce/advertising services) since that's what actually covers 'selling stuff online under this brand.' Each class is a separate filing fee, so most bootstrapped D2C brands file 1-2 classes at launch and add more once they diversify into adjacent categories. Filing in the wrong class doesn't protect you in the category that actually matters, so this is worth 10 minutes with a trademark agent rather than guessing.
Go deeper
3 resources, 3 India-specific, 2 link-checked.
📄 Article
✓ Link checkedIndiaFreeBeginner
The clearest plain-language breakdown of the 45-class system we found, with D2C-relevant examples (Class 3 cosmetics, Class 25 apparel, Class 35 retail) instead of a dry legal list.
The most complete single reference on fees, timeline and the ™ vs ® distinction, good as the one page to bookmark and return to at each stage of the process.
