An area

Co-founders, team & legal

Find a co-founder, split equity, hire your first people, and set up cleanly.

Finding a co-founder 18

Pick a partner as carefully as a spouse.

Do I actually need a co-founder, or can I go solo? 3 → Where do I actually find a co-founder if I don't already know one? 2 → What should I look for in a co-founder, and what are red flags? 3 → Should I co-found with a friend or family member? 2 → How do I 'date' a potential co-founder before committing? 3 → All 18 questions in Finding a co-founder →
Co-founder agreements & equity 18

Split fairly, vest always, write it down.

How should co-founders split equity fairly? 3 → What is vesting and why do I need a vesting schedule? 3 → Should I use a dynamic equity split like Slicing Pie instead of fixed percentages? 3 → What must go into a co-founder / founders' agreement in India? 3 → How much equity should I set aside for an ESOP pool for employees? 3 → All 18 questions in Co-founder agreements & equity →
Hiring your first employees 18

Your first ten hires are your culture.

When should I make my first hire? 2 → How do I hire my first engineer when nobody's heard of my startup? 2 → What kind of people should my first ten hires be? 3 → Should I hire full-time employees, contractors, or an agency first? 2 → How do I compensate early employees with salary and equity in India? 3 → All 18 questions in Hiring your first employees →
Culture, remote & operations 18

Build how you work before it breaks.

How do I build company culture intentionally from day one? 3 → Should my startup be remote, hybrid, or in-office? 2 → How do I run a remote team without endless meetings and burnout? 3 → What operating cadence and rituals should an early team have? 3 → How do I avoid burning out my small team while still moving fast? 3 → All 18 questions in Culture, remote & operations →
Incorporation & legal setup 18

Set up the entity right (US & India).

When should I actually incorporate my startup? 3 → Should I incorporate as a Delaware C-corp or an Indian Pvt Ltd? 3 → How do I incorporate a Delaware C-corp as a non-US or first-time founder? 2 → How do I register a Private Limited Company in India? 2 → What is DPIIT / Startup India recognition and is it worth getting? 2 → All 18 questions in Incorporation & legal setup →
IP, licenses & regulatory 22

Protect your idea, stay legal to sell.

How do I protect my idea when I have to share it to get it built? 3 → Can I protect my idea with a patent or an NDA before I launch? 3 → When is an NDA actually worth it, and when is it just theatre? 2 → Trademark vs patent vs copyright, which one do I actually need? 3 → How do I check if my brand name is free, and how do I trademark it in India? 2 → All 22 questions in IP, licenses & regulatory →
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