📄 Article
India
Free
Intermediate
A second, independent take on the same ceiling problem, with its own framing of the founder behaviours (creative fatigue, under-investment in CRM) that keep brands stuck - useful to triangulate against the Entrepreneur piece.
Why Most Indian D2C Brands Get Stuck Under ₹100 Crore Revenue
From brandshark.com by BrandShark
- 62% of founders report creative fatigue as ad spend increases without ROAS holding.
- 55% of founders admit to under-investing in CRM and retention infrastructure.
- Most stuck brands report repeat purchase rates of just 10-30%.
