3 resources from Business Standard we point founders to, and the questions each answers.
📄 Article
IndiaFreeBeginner
Why we picked it
Covers Redseer's widely-cited India D2C GMV projection and growth rate in a free, readable news format - a good quick citation before digging into the full Redseer report.
Why we picked it
Plain English news coverage of the exact policy change, a 3-day auto-approval track for low-risk applicants, that shapes your realistic timeline today.
Automatic 3-day approval applies to two buckets: system-flagged low-risk applicants and self-assessed small taxpayers under roughly Rs 2.5 lakh monthly output tax.
FM Sitharaman is quoted saying nearly 96 percent of new applicants benefit from the simplified route.
Confirms the scheme took effect November 1, 2025, so it is the current regime, not a proposal.
Why we picked it
Reports the removal of the 6 percent equalisation levy on foreign digital ad platforms from April 2025, a real change to the effective cost of every rupee an Indian founder puts into Meta's auction.
The equalisation levy, sometimes called the Google tax, was scrapped from April 1, 2025, lowering the effective cost of Meta ad spend for Indian advertisers
It had applied at 6 percent on payments over 1 lakh rupees a year to foreign platforms like Meta and Google
Useful context for a founder comparing their 2024 blended CAC to their 2025 numbers
